Free Resource Library

Reviews are a necessary aspect of keeping businesses honest. Consumers deserve the ability to access resources that help them make informed decisions when purchasing products and services. These resources are more available to consumers than ever before thanks to technology like the internet and smartphones. Whenever people want to try a new restaurant, they almost Read More...

Emailing has been standard practice in the business world for over twenty years. Businesses use their email networks to communicate with their employees, their partners, and their customers. However, many businesses are still discovering and optimizing the way emails fit into their marketing strategy. If your small business doesn’t already have a marketing strategy, that’s Read More...

Technology advancements can be inspiring change agents in today’s fast-paced world. Reimagining business practices demands a commitment to optimizing already-established protocols as well as the creativity to develop novel solutions. Our society has more sophisticated communication tools at its disposal than ever. Some small businesses are still grappling with how to implement these tools in Read More...

Have you heard of the four P’s of marketing? This “marketing mix” consists of product, price, place, and promotion. When combined, your business’s four P’s allow you to position yourself against competitors in the marketplace and identify your unique selling proposition. But maybe there should be a fifth P added to the marketing mix: payments. Read More...

It’s an inevitability that some patients will fall through the cracks, go by the wayside, or be forgotten. As your practice grows, it’s hard to keep up with every individual who visits your office. Losing track of customers is a natural outcome of running a successful practice, but reactivating patients is a critical component for Read More...

Although most people use email on a regular basis, it’s still an underutilized resource for businesses trying to improve their marketing efforts. While many businesses have long known about the benefits of developing a strategy for calling and even texting their clients, they often consider emailing an afterthought. However, 59% of consumers say their purchasing Read More...

The history of Utah Furniture Deals As a mom of two, Sarah was in need of a project. In November of 2018, she decided to turn her passion and hobby for interior design and decorating into a small business opportunity. She knew the local outlets and where to find deals. While looking for items for Read More...

The last few months have been a whirlwind of change for almost everyone on the planet. The outbreak of COVID-19 has shut down huge segments of the economy in countries around the world, and most businesses have dealt with significant alterations to their operations. As businesses, economies, and other organizations prepare to open up in Read More...

Email is one of the first and most popular forms of communication to be developed on the internet. Along with tools like chat rooms and message boards, emailing has shown people how quickly and effectively they can communicate in cyberspace. Social media has introduced newer and more novel lines of communication to the general public, Read More...

Emailing has been a widely accepted form of communication in our culture for a few decades now. Though the vast majority of people use email regularly, it’s not commonly thought of as a marketing tool. In recent years, however, businesses have started to unleash the potential of email in their marketing strategies. Email marketing is Read More...

Online reviews are central to any future-oriented marketing strategy. Some of our previous blog posts have discussed the benefits of collecting online reviews. Among the reasons reviews benefit businesses of all sizes is the notable increase of online presence created by improving search engine rankings. The more positive reviews a business can gather on popular Read More...

Online reviews are a fundamental part of business marketing today. Review sites such as Google or Facebook support consumer decision-making in industries as diverse as hospitality, auto maintenance, and healthcare. In fact, 9 out of 10 people check online reviews before choosing a business, which makes business review management all the more important (to see Read More...