In today’s marketplace, small businesses face numerous challenges. These challenges include problems as wide-ranging as client dependence, founder dependence, constant fatigue, money management, and the age-old issue of quality versus growth. Factor in the difficulty of surviving in an economy full of well-established companies and multinational corporations and it’s no wonder so many small […]
A modern communications system is vital today’s business world. Although many businesses use communications as diverse as phone calls, texting, online chatting, emailing, postal services, and social media on a regular basis, they neglect to find a system that connects all of these styles of communication. Small businesses are often especially guilty of ignoring […]
Despite their ease of use, communications in the 21st century have become increasingly complex. We’ve come a long way from the telegraph and the Pony Express. In one day, most of us engage in communications as wide-ranging as phone calls, text messages, emails, blog posts, video conferences, and good old-fashioned snail mail. These […]
All businesses have a strategy. This strategy is often disjointed, undefined, and barely noticeable, but nonetheless, it’s there. At the other end of the spectrum, the most successful and profitable businesses have a strategy that’s structured, clearly defined, and reliable. Part of any good business strategy involves customer engagement. Current business lexicon includes […]
The communication methods, platforms, and devices available to modern businesses and consumers are numerous and diverse. Having all of these tools immediately accessible can be both a blessing and a curse. We frequently find ourselves multi-tasking, tangled in a web of group chats, email chains, video conferences, and social media updates. Sometimes this web […]
If you don’t have a lot (or any) reviews, it can be intimidating to get the process underway. You might not know the best way to ask for customer reviews, or you might be nervous about rejection. The good news is that 71 percent of people will leave a review for a business if […]
You might be the best in the world at what you do, and you could have the best advertising strategy in town, but if you don’t keep an eye on your online reputation, your business could suffer. When it comes to your business, there’s a lot you can control. Your website, your social media […]
Online reviews aren’t just about your star-rating. It’s tempting to focus solely on growing the number of reviews we have on our profiles and doing whatever it takes to ensure that they’re overwhelmingly positive. Savvy business owners, however, know that reviews are also a valuable tool that can enhance the relationship they have with […]
Forget the concept of less is more. When it comes to online reviews for your business, the more you have, the better. Consider these statistics: 92% of customers read online reviews, and people are more likely to want to do business with you if you have a lot of positive reviews. Over 80% put […]
It starts innocently enough. Another satisfied customer is leaving your location and is full of praise about the service they received. “You are the best in the world,” she says. “I’ve never been to an office where I was treated so well. Thank you so much for everything.” You smile and say you wish […]