7 Steps for Writing an Eye-Catching Email Subject Line
Emailing has become one of the most popular forms of communication over the last few decades. In fact, at least 205 billion emails are sent and received each day around the world ¹. It’s a way of sharing information that’s significantly faster than traditional mail, more formal than text messaging, and more permanent than phone calls.
Emailing is a bit of an art form, but one that’s learned without much intensive training. You and your team can perfect emailing in a short period of time with the right approach and tools.
At Weave, we want to equip your business with both an understanding of how to make emails appealing and how cutting-edge software increases the speed and ease with which you send emails to your customers and potential customers. The decision-making process of 59% ² of respondents is directly influenced by emails, so your business’s grasp of emailing directly impacts the choices your customers make and, by extension, your profits.
The first thing readers see when going through their email box is the subject line of your email. If that line doesn’t catch their attention, your email is in danger of going unread or even ending up in the trash. One of the best skills to learn in writing emails is how to craft an engaging subject line.
Below are seven steps for writing eye-catching email subject lines that are bound to grab your customers’ attention.
1.Be specific and concise.
When customers are sorting through their inbox, they are working through a hodgepodge of different emails. Vague subject lines end up either confusing readers or failing to grab their attention altogether. If subject lines run on forever, they have a similar effect.
Specific subject lines let the reader know what they’re getting into before opening the message. If you’ve already composed the main body of the email but haven’t decided on a subject line, condensing your introductory paragraph into a 7-10 word summary is often a useful way to come up with a subject. Tell readers exactly why they should open your email.
Concision is equally important to a strong subject line. Email inboxes typically display 60 characters on a computer and 25-30 characters on a smartphone. Keeping these limits in mind, write subject lines that capture your readers’ attention without devolving into a long sentence that won’t even be viewable from their email box.
2. Use actionable language.
Effective subject lines call readers to action. Though part of your goal with an email is simply getting information to customers, that information is usually geared toward inspiring them to engage with your business. Help your clients take steps toward this engagement by inviting them to join a contest, sign up for a newsletter, or take care of housekeeping issues, like scheduling appointments and paying bills.
Actionable language involves using strong verbs. Starting subject lines with phrases such as Join our spring contest, Sign up for our newsletter, or Schedule an appointment today implement specificity and concision while also letting the customer know what your business would like them to do to take advantage of your services.
If your email is strictly informative, notifying customers of changes or updates in your office, your subject line can still contain verbs like Find out, Learn, or Remember. Using these action verbs also creates urgency, a theme we will return to later in this list.