Don’t Want Your Emails to Be Ignored? Try These 9 Helpful Hints
Emailing has been standard practice in the business world for over twenty years. Businesses use their email networks to communicate with their employees, their partners, and their customers. However, many businesses are still discovering and optimizing the way emails fit into their marketing strategy.
If your small business doesn’t already have a marketing strategy, that’s okay. Emailing is a great place to start. Email marketing is a simple way to build customer loyalty and expand your customer base.
Emails aren’t shouts into the abyss. 90% of internet users send an email at least once per month¹, meaning that the vast majority of consumers rely on emailing for at least some of their communication. While your customers may utilize calls and texts for a lot of their day-to-day communication, there’s still merit to developing an email marketing strategy for businesses of all sizes.
One reason for improving your business’s email outreach is that customers want to hear about marketing campaigns and other efforts via email. 77% of online consumers indicated they prefer marketing emails² to other methods, including direct mail, texts, social media posts, and calls. Emailing gives businesses a non-threatening way to promote their products and services.
There are a few tricks to taking advantage of this preferred marketing approach in order to build customer loyalty and expand your clientele base. We know that 59% of consumers say emails influence their decision-making³, but if your emails are ignored or get categorized as spam, there’s no opportunity for them to exert influence.
Small businesses can harness the marketing power of emails by ensuring that their emails actually get opened and read. Below are nine helpful hints for those businesses who don’t want their emails to be ignored.
1.Nail the Subject Line
Along with the name of the sender, the subject line is the first thing people see when perusing their email box. If your business is writing ineffective subject lines, it’s likely that your customers are skimming right over your emails without opening them. Or worse, they’re labeling them as spam and pushing them out of their inbox.
Good subject lines are short and sweet. They use little punctuation (take it easy on exclamation marks!) and very rarely contain emojis (remember, business emails are supposed to be professional). Incorporating numbers and a good question into the subject line also effectively attracts the attention of readers.
Figuring out subjects lines takes time and practice. It’s useful to go through your own email box to see which subject lines really stand out, then try to mimic the style of these emails. Odds are they’ll conform to the guidelines mentioned above.
Putting visuals like photos and your company logo into emails may seem like a tough task to those who aren’t email marketing experts or graphic designers. However, visual components go a long way in making your emails look both aesthetically pleasing and professional. If you or your administrative team feel overwhelmed at the prospect of adding photos or a logo to emails, email marketing software is available to simplify this process.
Photos can enhance the narrative forwarded in your email. Other visual tools, such as graphs and maps, are incredibly effective at conveying information that might be lost in linguistic formats. And including your logo in your emails is part of promoting your brand by keeping it top-of-mind for customers.
3. Make Your Intentions Clear
Just like the subject line, the body of your emails should be clear and concise. If customers are confused about the intent of the email after reading the first paragraph, it’s likely that they’ll stop reading and move on to their next message. Give them a reason to get through the entire body of the email.
Writing a purposeful email doesn’t require a professional copywriter. All it takes is some careful thinking about your business’s goals and your customers’ needs. If your team lacks confidence in its ability to create emails that are direct about their intended purpose, the right email marketing software can provide you with pre-written templates, so you don’t even need to become an email copywriter!