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In the past, dental practices, franchises, and service organizations all built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing are still valuable and necessary tools, but they don’t account for a major source of publicity for modern practices: online reviews. The ascendency of the Read More...

It’s common for businesses to feel like their voicemails are being ignored, forgotten, or lost. This feeling is especially prevalent among offices that have to call customers regarding specific appointment times. If you’re like most business owners, you’re looking for a way to reduce the number of communication outreaches that seemingly go down the drain. Read More...

Keeping in touch with patients is a tough task, especially in 2020. The COVID-19 pandemic has caused temporary closures and altered office hours for thousands of healthcare practices. It’s also scared some clients away from seeking out the healthcare they need and deserve. Weave commissioned an independent survey of 750 healthcare providers and patients recently Read More...

There’s a growing trend toward touchless communication tools for healthcare practices. These sorts of tools were already becoming commonplace before today’s pandemics. In light of recent government regulations and changing customer preferences, the incentive for doctors to impress patients with touchless communication tools is greater than ever. What are touchless communication tools? Essentially, these tools Read More...

Recent events have created a new normal for businesses across the country and around the world. Covid-19 has changed the way owners manage their businesses and altered the expectations and preferences of consumers. One of the main adjustments businesses are making is a transition to more remote work. As optometry practices deal with the demand Read More...

Growth is an area of emphasis for businesses of all sizes. Growth can be either quantitative or qualitative in nature. Some dental offices are looking to open new offices and discover new markets, while others are hoping to stay local and grow by constantly improving their processes and services. No matter the type of growth Read More...

The ideal for most veterinarians would be something out of Dr. Doolittle: talking with the animals. While vets and their staff usually have an uncanny ability to understand and even communicate with the animals they serve on a daily basis, they still have to coordinate their visits with human owners. And humans, like it or Read More...

Customer service is central to everything a business does. That’s especially true for small businesses, who can’t afford to alienate their customers with dismissive or neglectful service. The incentive to maintain customer loyalty with top-notch customer service at a local level is part of what endears small businesses to many of us. Though lots of Read More...

Although optometrists primarily focus their day-to-day attention on the visual, it’s still important that their patients hear from them. Setting up an optimized phone system keeps the goings-on in your office from falling on deaf ears. Optometry patients need to be heard by your office before they’re ever seen stepping through the front door. Because Read More...

At Weave, we consider calls, texts, and emails essential parts of an integrated communication network. Each method of contacting patients has its own merits. While many practices have already embraced calls and texts as absolute necessities for optimized communication, some have yet to understand the power of email marketing. The majority of consumers now say Read More...

Every day, businesses miss out on opportunities to connect with current and potential customers. Opportunity cost is a natural part of running a business. If your business is staying busy, you’re going to have to prioritize specific tasks and conversations over others. There are, however, ways to reduce missed opportunities without sacrificing your office’s productivity. Read More...

One of the primary benefits of modern communication tools is that they allow small businesses to personalize their customer messages. In the past, these messages could be personalized, but with much less efficiency than the messaging created by newer communication methods. Moving on from traditional phone calls, notes, mailers, and newsletters lets businesses engage their Read More...