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At Weave, we consider calls, texts, and emails essential parts of an integrated communication network. Each method of contacting patients has its own merits. While many practices have already embraced calls and texts as absolute necessities for optimized communication, some have yet to understand the power of email marketing. The majority of consumers now say Read More...

Every day, businesses miss out on opportunities to connect with current and potential customers. Opportunity cost is a natural part of running a business. If your business is staying busy, you’re going to have to prioritize specific tasks and conversations over others. There are, however, ways to reduce missed opportunities without sacrificing your office’s productivity. Read More...

One of the primary benefits of modern communication tools is that they allow small businesses to personalize their customer messages. In the past, these messages could be personalized, but with much less efficiency than the messaging created by newer communication methods. Moving on from traditional phone calls, notes, mailers, and newsletters lets businesses engage their Read More...

For small businesses looking to improve their marketing strategy, it may seem like the best option for expanding their outreach is to find a secret line of communication. However, there are plenty of ways to develop and improve your marketing without venturing into unknown territory. A focus on the communication networks your office has already Read More...

Dealing with the conditions created by the Covid-19 pandemic has been a struggle for many small practices. Along with reduced hours and temporary closures, businesses have also witnessed legitimate concerns from their customers regarding their health and safety practices. The challenge for small practices is to validate these concerns and embrace new public health guidelines Read More...

Reviews are a necessary aspect of keeping businesses honest. Consumers deserve the ability to access resources that help them make informed decisions when purchasing products and services. These resources are more available to consumers than ever before thanks to technology like the internet and smartphones. Whenever people want to try a new restaurant, they almost Read More...

Many people in the world think that creativity is a gift and not a skill. In addition to that, many people base creativity on art and drawing. But neither are true. Creativity is innovation. Creativity is problem solving. There is a visual component to creativity, sure, but that’s not what creativity hinges upon. Choosing to Read More...

If you’re an office manager at a dental practice, you’ve probably got a lot on your plate. Having to run a busy schedule for dentists, their employees, and their patients is enough to worry about without having to take care of other aspects of managing a business, like marketing. However, because of the limited scope Read More...

Online reviews are central to any future-oriented marketing strategy. Some of our previous blog posts have discussed the benefits of collecting online reviews. Among the reasons reviews benefit businesses of all sizes is the notable increase of online presence created by improving search engine rankings. The more positive reviews a business can gather on popular Read More...

Online review platforms have become a resource for millions of consumers over the last twenty years. Increasingly, people look at and rely on these platforms before making a purchase or financial decision. In fact, 95% of customers now read online reviews prior to buying a product or service. These review platforms, which include sites like Read More...

Recent years have seen the extensive development of online review sites and forums. Customer reviews were once only shared by word-of-mouth or in print, such as newspapers, magazines, and pamphlets. The internet has led to a further democratization of customer reviews, allowing consumers to share their opinions at will. Sites like Google, Facebook, and Yelp Read More...

Our society has long known about the annoying call habits of telemarketers. Some of these telemarketers are trying to make an honest day’s wages, while others are guilty of participating in various scams. Although some of us assume that these telemarketing calls are done exclusively by humans, it’s becoming increasingly common to receive calls from Read More...