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Managing your online reputation can seem like a full-time job. Who knew that monitoring review sites like a hawk, Googling yourself monthly, and following a bunch of hashtags would be something you had to worry about? You’re a dentist, not a social media or Internet guru. But, you also know that your online reputation is Read More...

Texting has come a long way since Neil Papworth sent the first text message from a personal computer in 1992. By the mid to late 1990s, more Americans had adopted texting as a method of communication, but it was still a slow, clunky, and expensive endeavor. With the advent of smartphones and a current mobile Read More...

Do you know what you provide for your patients? Before you answer something like, “oral hygiene” or “clear vision,” first consider this quote by economist, Theodore Levitt: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” Marketers across the globe have shared this quote over the years to encompass hammers, beds, Read More...

Even with a winning idea, the best location, and a killer reputation management team; businesses still need a strong online presence to thrive in today’s digital world. Over 627,000 new businesses open every year, which means thousands of new potential competitors.¹ You need to stand out, and developing your online image is one place to Read More...

The competition in your industry is fierce. Chances are, there are a dozen or more businesses in your community that provide the same service that you do. So, how do you set yourself apart from the competition, and how do you create a client base that’s full of raving fans? It’s not always about what Read More...

How does your team communicate with each other in the office? Do they shout across the lobby? Do they walk back and forth between the front and back office? Or do they send each other emails or text messages, hoping that the recipient sees it promptly? Tony Robbins said, “The quality of your communication is Read More...

You’ve probably heard these stats before: 9 out of 10 customers read online reviews before making a buying decision. Nearly 80% of customers trust online reviews as much as they trust a personal recommendation from a friend. 73% of customers say that online reviews make them trust a business more. You already know that reviews Read More...

Did you know that 90% of customers read online reviews before visiting a business?¹ Not only that, but most of them trust and value these third-party opinions as much as if they were a personal recommendation from a friend. While reviews are a valuable tool for building your reputation and establishing trust in your community, Read More...

You might have heard the story about a young girl who came home from school to find her mom cutting the ends off the pot roast before cooking it. When the girl asked her mom why she cut the ends off, her mom responded that she didn’t know why– it was just the way that Read More...

Automation is no longer reserved for large corporate enterprises, and it’s more common than you think. From the follow-up emails you get after you ditch your cart online to annual birthday messages from your favorite restaurant, automation has become an efficient and effective way to correspond with customers. When the principles of automation are applied Read More...

You’ve probably already heard the stats about how costly missed appointments are for a medical practice and how they can also derail a patient’s treatment plan. No business is immune to people missing their appointments, whether it’s a surgeon or a personal trainer. These missed appointments can hurt both medical practices and patients alike. Offices Read More...

Everyone is busy, and convincing your patients to keep appointments, especially for routine and non-urgent office visits can be a challenge. Looming work deadlines, family obligations, and social commitments can all seem more important in your patients’ minds than a routine oral hygiene appointment or an eye exam. However, missed appointments can be detrimental to Read More...