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You might have heard the story about a young girl who came home from school to find her mom cutting the ends off of the pot roast prior to cooking it. When the girl asked her mom why she cut the ends off, her mom responded that she didn’t know why– it was just the Read More...

You’ve probably already heard the stats about how costly missed appointments are for a medical practice and how they can also derail a patient’s treatment plan. No business is immune to people missing their appointments, whether it’s a surgeon or a personal trainer. These missed appointments can hurt both medical practices and patients alike. Offices Read More...

No-shows and missed appointments not only cost your practice revenue, but they also add to the workload and frustration of your office staff. Patients that don’t make it to their appointments end up delaying care, which can negatively impact their overall health and treatment outcomes. While there are numerous reasons that patients miss appointments, including Read More...

Google reviews can be one of your business’s most valuable assets. According to a survey by Yeah Local, 91% of people read online reviews before deciding to contact a company. Because Google reviews are so prominently displayed, many potential customers are turning here first. However, if you only have a handful of reviews, you’re going Read More...

Have you heard the saying, “What happens on the Internet, stays on the Internet”? It sounds scary, and it’s enough to make most reasonable people think twice about what to post and what to share online. As a business owner, you already know not to get caught on camera yelling at the referee at your Read More...

As a dentist or medical practitioner, schedule management is imperative. If you had the power to see which of your patients were going to make it to their appointment, and which ones weren’t, your production and profitability would skyrocket. You could fill every appointment, every day, and drastically boost profitability. This is the reason that Read More...

If you are a small business owner, there is a very high likelihood that someone has told you about the value of getting Google Reviews from customers. The person who told you this is right. There is significant value in getting Google Reviews. What they most likely didn’t tell you (probably because they didn’t know) Read More...

As a dentist, medical practitioner, or other health professional you are definitely out of the norm if practice growth is not something that you think about on a daily basis. When we talk about practice growth, it is important to clarify that successful practice growth can look different to different doctors. For some, practice growth Read More...

There are many different types of technology out there that can help grow your dental practice. The difficulty that arises is that trying decide what makes the most sense for you and your team can be confusing. This article is intended to help you navigate the waters of available dental software, in hopes that your Read More...

According to a Weave study, 64% of consumers look to Google for reviews before visiting a business, (read more about this study in our ebook here). Additionally, Google, today’s most powerful search engine gives higher SEO rankings to businesses with multiple positive Google reviews. If you are a small business owner with room to grow Read More...

Marketing is often a science of carefully crafted experiments. Some things work for most businesses, but you never know if it’ll work for you until you try. That’s why we created this list. We have written up 19 marketing ideas for your optometry practice to inspire you with some new ideas to help grow your Read More...

Tell me if you’ve heard this one before: A mom, desperately trying to get ahold of her kid, calls and calls and calls to no avail. Moments later her phone lights up as it begins to vibrate—it’s her child! But it’s not the sound of their voice but a text message. A TEXT MESSAGE! Someone Read More...