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Small businesses face an ever-increasing array of challenges. Having the right tools to acquire, retain, and delight customers is just one of the many things business owners have to think about, but it’s arguably one of the most important. No matter how good your product or service is, if you’re unable to communicate with customers Read More...

Did you know that 60% of people ¹ report that being on hold for too long is the number reason they have a terrible experience with a company’s customer service department? Another top complaint, according to a recent report ² on communication trends, is having the same conversation with multiple customer service representatives. If you’ve Read More...

You might be surprised to hear that customers still call businesses. Despite social media, email, and live chat via the Internet, most people still interact with companies over the phone. In fact, 42% of the population reaches out to a business via the telephone at least once a week.¹ And, 65% of people say that Read More...

The times of traditional telephone communication are coming to an end, so most businesses have already switched to calls over the Internet. A softphone is a software-based phone system that enables users to make and receive calls over the Internet using a computer, smartphone, or tablet, eliminating the need for traditional phone hardware. It offers Read More...

A VoIP phone service is an internet-based phone service that provides voice and video communication over the internet. This means that it does not require a traditional telephone line to make or receive calls, like many other types of phone services do. VoIP phones can be used with any computer or smartphone. The quality varies Read More...

Multi-location businesses can allow their offices to be either an asset or a liability. A lack of cohesion sometimes causes a domino effect that ruins an organization. On the other hand, offices that function independently yet cooperatively spur growth and build their brand. The COVID-19 pandemic has made it more difficult for individual offices to Read More...

Veterinarians are incredibly busy people. Along with their duties as practitioners, they’re frequently small business owners that have to tend to the day-to-day demands of managing an organization. Vets in more rural areas also choose to travel to take care of animals that can’t easily be transported to their clinic. In short, vets are constantly Read More...

Optometry practices see a lot of patients. There’s a constant cycling through of new customers looking for their first set of lenses, people hoping to update their prescriptions, and clients moving on to other offices or getting their vision permanently corrected with lasik surgery. This state of flux makes it difficult to maintain effective communication Read More...

The ideal for most veterinarians would be something out of Dr. Doolittle: talking with the animals. While vets and their staff usually have an uncanny ability to understand and even communicate with the animals they serve on a daily basis, they still have to coordinate their visits with human owners. And humans, like it or Read More...

Although optometrists primarily focus their day-to-day attention on the visual, it’s still important that their patients hear from them. Setting up an optimized phone system keeps the goings-on in your office from falling on deaf ears. Optometry patients need to be heard by your office before they’re ever seen stepping through the front door. Because Read More...

Every day, businesses miss out on opportunities to connect with current and potential customers. Opportunity cost is a natural part of running a business. If your business is staying busy, you’re going to have to prioritize specific tasks and conversations over others. There are, however, ways to reduce missed opportunities without sacrificing your office’s productivity. Read More...

One of the primary benefits of modern communication tools is that they allow small businesses to personalize their customer messages. In the past, these messages could be personalized, but with much less efficiency than the messaging created by newer communication methods. Moving on from traditional phone calls, notes, mailers, and newsletters lets businesses engage their Read More...