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Many people in the world think that creativity is a gift and not a skill. In addition to that, many people base creativity on art and drawing. But neither are true. Creativity is innovation. Creativity is problem solving. There is a visual component to creativity, sure, but that’s not what creativity hinges upon. Choosing to Read More...

Have you heard of the four P’s of marketing? This “marketing mix” consists of product, price, place, and promotion. When combined, your business’s four P’s allow you to position yourself against competitors in the marketplace and identify your unique selling proposition. But maybe there should be a fifth P added to the marketing mix: payments. Read More...

Although most people use email on a regular basis, it’s still an underutilized resource for businesses trying to improve their marketing efforts. While many businesses have long known about the benefits of developing a strategy for calling and even texting their clients, they often consider emailing an afterthought. However, 59% of consumers say their purchasing Read More...

Marketing experts are discovering how powerful a tool email can be for scaling businesses of all sizes. By some estimates, businesses generate $38 for every $1 spent on marketing¹, which means it yields a staggering 3,800% return on investment. Emailing is one of the most effective forms of marketing available on the market. Some businesses Read More...

If you’re an office manager at a dental practice, you’ve probably got a lot on your plate. Having to run a busy schedule for dentists, their employees, and their patients is enough to worry about without having to take care of other aspects of managing a business, like marketing. However, because of the limited scope Read More...

This month, many governments are beginning to loosen some of the regulations they implemented in March in response to the outbreak of coronavirus. While the particulars of how these regulations will gradually change is still somewhat unclear, it’s time for businesses to gear up for a more active economy. Everyone’s been impacted by COVID-19, and Read More...

The history of Utah Furniture Deals As a mom of two, Sarah was in need of a project. In November of 2018, she decided to turn her passion and hobby for interior design and decorating into a small business opportunity. She knew the local outlets and where to find deals. While looking for items for Read More...

The last few months have been a whirlwind of change for almost everyone on the planet. The outbreak of COVID-19 has shut down huge segments of the economy in countries around the world, and most businesses have dealt with significant alterations to their operations. As businesses, economies, and other organizations prepare to open up in Read More...

Email is one of the first and most popular forms of communication to be developed on the internet. Along with tools like chat rooms and message boards, emailing has shown people how quickly and effectively they can communicate in cyberspace. Social media has introduced newer and more novel lines of communication to the general public, Read More...

Emailing has been a widely accepted form of communication in our culture for a few decades now. Though the vast majority of people use email regularly, it’s not commonly thought of as a marketing tool. In recent years, however, businesses have started to unleash the potential of email in their marketing strategies. Email marketing is Read More...

Online reviews are central to any future-oriented marketing strategy. Some of our previous blog posts have discussed the benefits of collecting online reviews. Among the reasons reviews benefit businesses of all sizes is the notable increase of online presence created by improving search engine rankings. The more positive reviews a business can gather on popular Read More...

One of the keys to success at Weave is ensuring that our complete business toolbox benefits three different groups simultaneously: business owners, their employees, and their customers. We understand that, much like good communication networks, successful businesses are fully integrated. They bring together all their disparate parts to yield positive gains for bosses, workers, and Read More...