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Grow Your Business Articles (page 33)

We sat down with Shannon Nelson, the marketing director at Arkansas Family Dental. The motto at Arkansas Family Dental is to “treat each patient like family,” and Shannon generously shares how this motto has informed the practice’s entire marketing strategy. Out of the 14,000 practices that Weave considers its clients, Arkansas Family Dental is our Read More...

Historically, veterinary offices have relied on their reputation in the community and some conventional advertising to discover new clients. Times have changed. Although word-of-mouth marketing, promotions on local media and billboards, and print ads still have their place, veterinary clinics and service organizations should increasingly be focusing on their online presence to find customers. 95% Read More...

In the past, dental practices, franchises, and service organizations all built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing are still valuable and necessary tools, but they don’t account for a major source of publicity for modern practices: online reviews. The ascendency of the Read More...

The primary role of a dental practice is taking care of its patients’ needs. However, as practices work to improve their patients’ smiles, they also aim to increase their efficiency and the customer service surrounding essential care. A move toward greater productivity also increases worker satisfaction and profits, allowing practices to expand their circle of Read More...

Business communication technology serves a number of purposes in today’s world. It allows organizations to provide better customer service to their clients. It increases efficiency and cooperation within the organization itself. And, because it benefits both customers and employees, technology lets you make a higher profit. Technological advances also impact how businesses collect payments. In Read More...

Texting has gone from an occasionally-used tool to a primary mode of communication over the last two decades. While older consumers have been slower to embrace texting, the younger generation shows a clear preference for communicating with text messaging. Businesses that want to attract more prospective customers and provide a better customer experience to existing Read More...

It’s common for businesses to feel like their voicemails are being ignored, forgotten, or lost. This feeling is especially prevalent among offices that have to call customers regarding specific appointment times. If you’re like most business owners, you’re looking for a way to reduce the number of communication outreaches that seemingly go down the drain. Read More...

Jon Grover started at a small tech company as a part-time employee while still in college. He was the 10th company at Mindshare. Due to his experience there, he decided to major in information systems. From there, things moved fast. Jon became a product manager. Mindshare became InMoment. And Jon was moved to become head Read More...

With the advent of new technologies, payment collection has diversified for businesses of all sizes. Our society has moved further away from cash and checks by relying heavily on debit and credit cards. Now, many businesses are finding that consumers want to use contactless payment options in place of cards. Contactless payments include both mobile Read More...

There’s a growing trend toward touchless communication tools for healthcare practices. These sorts of tools were already becoming commonplace before today’s pandemics. In light of recent government regulations and changing customer preferences, the incentive for doctors to impress patients with touchless communication tools is greater than ever. What are touchless communication tools? Essentially, these tools Read More...

15 Ways Businesses Can Thrive in Today’s Customer Experience Landscape Modern businesses of every size are adapting to a rapidly changing marketplace. Shifts in consumer expectations, advances in digital technology, and rising demand for convenience have pushed organizations to rethink how they deliver a seamless, efficient, and customer-centric experience. To stay competitive, businesses need to Read More...

Recent events have created a new normal for businesses across the country and around the world. Covid-19 has changed the way owners manage their businesses and altered the expectations and preferences of consumers. One of the main adjustments businesses are making is a transition to more remote work. As optometry practices deal with the demand Read More...