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Although optometrists primarily focus their day-to-day attention on the visual, it’s still important that their patients hear from them. Setting up an optimized phone system keeps the goings-on in your office from falling on deaf ears. Optometry patients need to be heard by your office before they’re ever seen stepping through the front door. Because Read More...

Every day, businesses miss out on opportunities to connect with current and potential customers. Opportunity cost is a natural part of running a business. If your business is staying busy, you’re going to have to prioritize specific tasks and conversations over others. There are, however, ways to reduce missed opportunities without sacrificing your office’s productivity. Read More...

For small businesses looking to improve their marketing strategy, it may seem like the best option for expanding their outreach is to find a secret line of communication. However, there are plenty of ways to develop and improve your marketing without venturing into unknown territory. A focus on the communication networks your office has already Read More...

Dealing with the conditions created by the Covid-19 pandemic has been a struggle for many small practices. Along with reduced hours and temporary closures, businesses have also witnessed legitimate concerns from their customers regarding their health and safety practices. The challenge for small practices is to validate these concerns and embrace new public health guidelines Read More...

Most offices have accepted the necessity of email as a modern means of communication. Emailing is significantly more cost-effective than traditional mailing because it gets around the cost of printing and distributing hundreds of mailings. Emails also make their way to customers and prospective customers almost instantaneously, allowing small businesses to share updates and promotions Read More...

21st century communication is undergoing a transition. This change is being spurred on by a number of factors, including rapid technological developments and major global events. As our society responds to the various political, social, and economic forces shaping both policy and practices, it’s crucial that businesses lead in the switch to better forms of Read More...

Business communication is rapidly changing and developing to give customers, employees, and owners simpler and more convenient ways to interact with each other. These new ways of communicating end up saving both businesses and consumers time, stress, and money. It’s important for small businesses to realize that many of these communication tools are just as Read More...

Many small businesses are beginning to realize how important payment methods are to their success. Payments are the lifeblood of any business, and making sure customers have a variety of convenient payment options available to them increases the flow of revenue through your office. Payments is one of the most recent additions to Weave’s business Read More...

The History of Weave Weave was not Brandon Rodman’s first business. In fact, the first business he founded was in 2008, at the beginning of an economic downturn. Until this recession, the 2008 recession was considered one of our biggest since the Great Depression. The business was a call center and he founded it with Read More...

In today’s marketplace, businesses are constantly developing new ways to attract the attention of potential customers. Formerly, marketing and advertising focused much of their attention on media outlets like radio, television, newspapers, and magazines. Rapid technological changes in the 21st century have shifted this focus. Because of recent innovations and our society’s reliance on the Read More...

Emailing has become one of the most popular forms of communication over the last few decades. At least 205 billion emails are sent and received each day around the world¹. It’s a way of sharing information that’s significantly faster than traditional mail, more formal than text messaging, and more permanent than phone calls. Emailing is Read More...

Vanessa Perkins’ Bio Before starting Everyday Glamourhood, Vanessa was traditionally employed and worked in marketing for 4 years. After welcoming two babies into the world, she took a step back to evaluate what she wanted. She knew she didn’t want the corporate 9-5, and with welcoming their second child, she decided to pivot to being Read More...