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Optometry practices see a lot of patients. There’s a constant cycling through of new customers looking for their first set of lenses, people hoping to update their prescriptions, and clients moving on to other offices or getting their vision permanently corrected with lasik surgery. This state of flux makes it difficult to maintain effective communication Read More...

Growth is an area of emphasis for businesses of all sizes. Growth can be either quantitative or qualitative in nature. Some dental offices are looking to open new offices and discover new markets, while others are hoping to stay local and grow by constantly improving their processes and services. No matter the type of growth Read More...

The ideal for most veterinarians would be something out of Dr. Doolittle: talking with the animals. While vets and their staff usually have an uncanny ability to understand and even communicate with the animals they serve on a daily basis, they still have to coordinate their visits with human owners. And humans, like it or Read More...

Customer service is central to everything a business does. That’s especially true for small businesses, who can’t afford to alienate their customers with dismissive or neglectful service. The incentive to maintain customer loyalty with top-notch customer service at a local level is part of what endears small businesses to many of us. Though lots of Read More...

Although optometrists primarily focus their day-to-day attention on the visual, it’s still important that their patients hear from them. Setting up an optimized phone system keeps the goings-on in your office from falling on deaf ears. Optometry patients need to be heard by your office before they’re ever seen stepping through the front door. Because Read More...

At Weave, we consider calls, texts, and emails essential parts of an integrated communication network. Each method of contacting patients has its own merits. While many practices have already embraced calls and texts as absolute necessities for optimized communication, some have yet to understand the power of email marketing. The majority of consumers now say Read More...

Every day, businesses miss out on opportunities to connect with current and potential customers. Opportunity cost is a natural part of running a business. If your business is staying busy, you’re going to have to prioritize specific tasks and conversations over others. There are, however, ways to reduce missed opportunities without sacrificing your office’s productivity. Read More...

One of the primary benefits of modern communication tools is that they allow small businesses to personalize their customer messages. In the past, these messages could be personalized, but with much less efficiency than the messaging created by newer communication methods. Moving on from traditional phone calls, notes, mailers, and newsletters lets businesses engage their Read More...

For small businesses looking to improve their marketing strategy, it may seem like the best option for expanding their outreach is to find a secret line of communication. However, there are plenty of ways to develop and improve your marketing without venturing into unknown territory. A focus on the communication networks your office has already Read More...

Dealing with the conditions created by the Covid-19 pandemic has been a struggle for many small practices. Along with reduced hours and temporary closures, businesses have also witnessed legitimate concerns from their customers regarding their health and safety practices. The challenge for small practices is to validate these concerns and embrace new public health guidelines Read More...

Emailing is one of the most important, yet underutilized tools that small businesses have at their disposal. It’s a mode of communication that virtually everyone in our society uses on a regular basis, and we sometimes take for granted how effective it can be in developing a relationship between businesses and their customers. While other Read More...

21st century communication is undergoing a transition. This change is being spurred on by a number of factors, including rapid technological developments and major global events. As our society responds to the various political, social, and economic forces shaping both policy and practices, it’s crucial that businesses lead in the switch to better forms of Read More...