Free Resource Library

Although optometrists primarily focus their day-to-day attention on the visual, it’s still important that their patients hear from them. Setting up an optimized phone system keeps the goings-on in your office from falling on deaf ears. Optometry patients need to be heard by your office before they’re ever seen stepping through the front door. Because Read More...

Ninjas were covert agents known for their stealth and invisibility in feudal Japan. In fact, the word ninja is also pronounced shinobi, which comes from the kanji characters for “hide” and “person.” Over the centuries, legend and folklore helped ninjas develop a reputation in popular culture for their stealth and invisibility. How do ninjas relate Read More...

At Weave, we consider calls, texts, and emails essential parts of an integrated communication network. Each method of contacting patients has its own merits. While many practices have already embraced calls and texts as absolute necessities for optimized communication, some have yet to understand the power of email marketing. The majority of consumers now say Read More...

Every day, businesses miss out on opportunities to connect with current and potential customers. Opportunity cost is a natural part of running a business. If your business is staying busy, you’re going to have to prioritize specific tasks and conversations over others. There are, however, ways to reduce missed opportunities without sacrificing your office’s productivity. Read More...

For small businesses looking to improve their marketing strategy, it may seem like the best option for expanding their outreach is to find a secret line of communication. However, there are plenty of ways to develop and improve your marketing without venturing into unknown territory. A focus on the communication networks your office has already Read More...

Dealing with the conditions created by the Covid-19 pandemic has been a struggle for many small practices. Along with reduced hours and temporary closures, businesses have also witnessed legitimate concerns from their customers regarding their health and safety practices. The challenge for small practices is to validate these concerns and embrace new public health guidelines Read More...

Emailing is one of the most important, yet underutilized tools that small businesses have at their disposal. It’s a mode of communication that virtually everyone in our society uses on a regular basis, and we sometimes take for granted how effective it can be in developing a relationship between businesses and their customers. While other Read More...

Most offices have accepted the necessity of email as a modern means of communication. Emailing is significantly more cost-effective than traditional mailing because it gets around the cost of printing and distributing hundreds of mailings. Emails also make their way to customers and prospective customers almost instantaneously, allowing small businesses to share updates and promotions Read More...

21st century communication is undergoing a transition. This change is being spurred on by a number of factors, including rapid technological developments and major global events. As our society responds to the various political, social, and economic forces shaping both policy and practices, it’s crucial that businesses lead in the switch to better forms of Read More...

Business communication is rapidly changing and developing to give customers, employees, and owners simpler and more convenient ways to interact with each other. These new ways of communicating end up saving both businesses and consumers time, stress, and money. It’s important for small businesses to realize that many of these communication tools are just as Read More...

Emailing has become one of the most popular forms of communication over the last few decades. At least 205 billion emails are sent and received each day around the world¹. It’s a way of sharing information that’s significantly faster than traditional mail, more formal than text messaging, and more permanent than phone calls. Emailing is Read More...

Reviews are a necessary aspect of keeping businesses honest. Consumers deserve the ability to access resources that help them make informed decisions when purchasing products and services. These resources are more available to consumers than ever before thanks to technology like the internet and smartphones. Whenever people want to try a new restaurant, they almost Read More...