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This is the second article in our five-part HVAC marketing series. Links to the other articles are at the bottom of this page. If you own an HVAC business, you probably know how competitive the HVAC industry is. There are currently over 119,000 HVAC contractors ¹ in the U.S., with new companies popping up every year. Read More...

Millennial and Gen Z consumers are raising the digital bar on home services pros, creating new opportunities and challenges for HVAC, plumbing and electrical small businesses, a new survey from Weave finds. While some things stay the same — overwhelmingly, 73% of respondents prefer using locally-owned home service businesses compared to franchises or national chains Read More...

Historically, veterinary offices have relied on their reputation in the community and some conventional advertising to discover new clients. Times have changed. Although word-of-mouth marketing, promotions on local media and billboards, and print ads still have their place, veterinary clinics and service organizations should increasingly be focusing on their online presence to find customers. 95% Read More...

In the past, dental practices, franchises, and service organizations all built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing are still valuable and necessary tools, but they don’t account for a major source of publicity for modern practices: online reviews. The ascendency of the Read More...

Customer service is central to everything a business does. That’s especially true for small businesses, who can’t afford to alienate their customers with dismissive or neglectful service. The incentive to maintain customer loyalty with top-notch customer service at a local level is part of what endears small businesses to many of us. Though lots of Read More...

In today’s marketplace, businesses are constantly developing new ways to attract the attention of potential customers. Formerly, marketing and advertising focused much of their attention on media outlets like radio, television, newspapers, and magazines. Rapid technological changes in the 21st century have shifted this focus. Because of recent innovations and our society’s reliance on the Read More...

Reviews are a necessary aspect of keeping businesses honest. Consumers deserve the ability to access resources that help them make informed decisions when purchasing products and services. These resources are more available to consumers than ever before thanks to technology like the internet and smartphones. Whenever people want to try a new restaurant, they almost Read More...

With businesses operating in a back-to-normal mode across the country and around the world, it’s time to take a look at how to handle our new reality. Coronavirus has changed how some consumers think and act in public and the job of businesses is to meet the new expectations of these customers, along with conforming Read More...

Online reviews are central to any future-oriented marketing strategy. Some of our previous blog posts have discussed the benefits of collecting online reviews. Among the reasons reviews benefit businesses of all sizes is the notable increase of online presence created by improving search engine rankings. The more positive reviews a business can gather on popular Read More...

Online reviews are a fundamental part of business marketing today. Review sites such as Google or Facebook support consumer decision-making in industries as diverse as hospitality, auto maintenance, and healthcare. In fact, 9 out of 10 people check online reviews before choosing a business, which makes business review management all the more important, (to see Read More...

Online review sites have become wildly popular over the last twenty-five years. As internet use has gone from a tool for only the most computer-literate to a convenience for anyone with a smartphone, online reviews have grown in their influence over consumers across the world. It’s now hard to imagine frequenting a new business without Read More...

Online review platforms have become a resource for millions of consumers over the last twenty years. Increasingly, people look at and rely on these platforms before making a purchase or financial decision. In fact, 95% of customers now read online reviews prior to buying a product or service. These review platforms, which include sites like Read More...