Millennials are the first generation to live in a digitized world during their formative years. Further, Generation Z has been digital since day one. Depending on your source, the lines that blur generations X, Y (millennials), and Z aren’t exact, but most agree that millennials are born between 1981 and 1996, and members of the Read More…
How many forms of payment do you accept? Are you taking the right ones? According to an independent market research study, only 16% of small businesses offer more than three forms of payment. Yet, this same study found that when companies give their customers more ways to pay, their revenue increased by 29%! As a Read More…
Our society is in the middle of a pandemic. It remains unclear what will unfold in the days to come, but many businesses are already shortening hours, canceling appointments, and sending their employees home to work. These temporary arrangements have already affected the stock market, millions of workers, and consumers everywhere. The technological sophistication of Read More…
Have you ever thought about what annoys your customers most about your business? You might worry that they don’t like your on-hold music, or the paint color in your office doesn’t suit their taste. You might wonder if they think your parking lot is a nightmare to navigate, or the temperature in your office is Read More…
Before we launched a digital payment solution, we did a deep dive into the payment landscape, and what we found surprised us. Perhaps one of the most eye-opening stats we uncovered was this: small businesses that offer more payment options increased revenue by 29%. While we’re not saying that having more payment options was the Read More…
According to a recent study, 41% of customers avoid certain stores and businesses that don’t accept their preferred payment type. Are you missing out on a wealth of customers because you’re not taking enough forms of payment? Even if you accept a variety of payments, you could still end up frustrating your customers. As you Read More…
We had a theory, so we decided to test it. Our theory was that in today’s society, where convenience is prized, and everything is going digital, people want to have payment options that go beyond just cash. We wondered if not accepting multiple payment options could hinder a small business and prevent it from growing Read More…
Most small businesses today don’t have a well-defined marketing strategy. Because they’re generally dealing with the reality of geographic, financial, or staffing constraints, these businesses are content to use old-fashioned approaches to marketing: word-of-mouth recommendations, print advertisements, and mailers. What many of these businesses fail to realize is how marketing strategies have transformed in the Read More…
Although we commonly associate money with banknotes and coins, this form of currency is increasingly becoming a thing of the past. As the 21st century progresses, cash and check payments are gradually disappearing from the marketplace. Transactions done through debit cards, credit cards, and digital wallets are the new normal. This change in how we Read More…
Small business transactions have changed drastically as our economy adjusts to 21st-century realities. While business payments were formerly received through cash and checks, recent history has shown a clear transition to plastic and digital payments. What was once a luxury for the wealthy is now commonplace among many small business customers. Credit cards are everywhere. Read More…
