Dental Reputation Management: How it Differs from Other Industries

Dental Reputation Management

  Managing your online reputation can seem like a full-time job. Who knew that monitoring review sites like a hawk, Googling yourself monthly, and following a bunch of hashtags would be something you had to worry about?   You’re a dentist, not a social media or Internet guru.   But, you also know that your […]

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How to Move to Automated Reminders with a Mature Patient Base

Elderly Person Receiving Automated Reminder

  Change is inevitable, but so is people’s resistance to it.   Many of us fear or resist change because it brings uncertainty, lack of control, and can even be perceived as a threat. If you have a mature patient base that’s used to doing things a specific way, then the thought of an automated […]

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How to Determine the Best Time of Day to Send Reminder Texts

Best Time for Reminder Texts

  Texting has come a long way since Neil Papworth sent the first text message from a personal computer in 1992. By the mid to late 1990s, more Americans had adopted texting as a method of communication, but it was still a slow, clunky, and expensive endeavor.   With the advent of smartphones and a […]

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Help Patients Keep Their Scheduled Appointments by Communicating Benefits

Help Busy Patients Keep Appointments

  Do you know what you provide for your patients?   Before you answer something like, “oral hygiene” or “clear vision,” first consider this quote by economist, Theodore Levitt:   “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”   Marketers across the globe have shared this quote over the years […]

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Best Practices for Sending Reminder Messages to Elderly Patients

Sending Reminders to Elderly Patients

  Even though about 95% of Americans have a mobile phone, when you look at the senior demographic, that number is far less.   If you plan on sending reminder messages to elderly patients, you can’t assume that your patients have a cell phone. And, even if they do own one, they might not be […]

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Become More Patient-Focused by Implementing a Smart Reminder System

Front Office Person Focusing on Patients

We tend to think of appointment reminders as a way to help our business. By decreasing no-show rates, an office can increase their bottom line, boast better patient outcomes, and free up their staff for more revenue-generating tasks.   There’s no denying the fact that reminding clients and patients to show up for their scheduled […]

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Scarcity is Key in Helping Customers Keep Appointments

Appointment Scarcity on Calendar

  People want what they can’t have. They also want things that other people want.   The concept of scarcity can help a business sell just about anything, and it can also help your patients and customers keep their appointments.   In marketing, scarcity works by creating the perception that a resource is limited to […]

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Review Management: The Ultimate Business Owner’s Guide

Hands Holding Review Stars

  Even with a winning idea, the best location, and a killer management team; businesses still need a strong online presence to thrive in today’s digital world. Over 627,000 new businesses open every year, which means thousands of new potential competitors. You need to stand out, and developing your online image is one great way […]

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