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For small businesses looking to improve their marketing strategy, it may seem like the best option for expanding their outreach is to find a secret line of communication. However, there are plenty of ways to develop and improve your marketing without venturing into unknown territory. A focus on the communication networks your office has already Read More...

Dealing with the conditions created by the Covid-19 pandemic has been a struggle for many small practices. Along with reduced hours and temporary closures, businesses have also witnessed legitimate concerns from their customers regarding their health and safety practices. The challenge for small practices is to validate these concerns and embrace new public health guidelines Read More...

Reviews are a necessary aspect of keeping businesses honest. Consumers deserve the ability to access resources that help them make informed decisions when purchasing products and services. These resources are more available to consumers than ever before thanks to technology like the internet and smartphones. Whenever people want to try a new restaurant, they almost Read More...

Many people in the world think that creativity is a gift and not a skill. In addition to that, many people base creativity on art and drawing. But neither are true. Creativity is innovation. Creativity is problem solving. There is a visual component to creativity, sure, but that’s not what creativity hinges upon. Choosing to Read More...

If you’re an office manager at a dental practice, you’ve probably got a lot on your plate. Having to run a busy schedule for dentists, their employees, and their patients is enough to worry about without having to take care of other aspects of managing a business, like marketing. However, because of the limited scope Read More...

Online reviews are central to any future-oriented marketing strategy. Some of our previous blog posts have discussed the benefits of collecting online reviews. Among the reasons reviews benefit businesses of all sizes is the notable increase of online presence created by improving search engine rankings. The more positive reviews a business can gather on popular Read More...

Online review platforms have become a resource for millions of consumers over the last twenty years. Increasingly, people look at and rely on these platforms before making a purchase or financial decision. In fact, 95% of customers now read online reviews prior to buying a product or service. These review platforms, which include sites like Read More...

Recent years have seen the extensive development of online review sites and forums. Customer reviews were once only shared by word-of-mouth or in print, such as newspapers, magazines, and pamphlets. The internet has led to a further democratization of customer reviews, allowing consumers to share their opinions at will. Sites like Google, Facebook, and Yelp Read More...

Our society has long known about the annoying call habits of telemarketers. Some of these telemarketers are trying to make an honest day’s wages, while others are guilty of participating in various scams. Although some of us assume that these telemarketing calls are done exclusively by humans, it’s becoming increasingly common to receive calls from Read More...

Most people are familiar with online reviews. Consumers use them to make decisions on a daily basis. Research shows that in today’s economy 95% of shoppers rely on these reviews.¹ Despite the huge popularity of online reviews, many small- and medium-sized businesses fail to see how online reviews can help their business succeed. At Weave, Read More...

The way consumers review businesses has changed drastically over the last 20 years. In the 20th century, customers complimented, criticized, and discussed the merits of different businesses through analog media. People met up to talk about businesses in public places, wrote their opinions in newspapers and magazines, and shared advice directly with business owners. In Read More...

How many forms of payment do you accept? Are you taking the right ones? According to an independent market research study commissioned by Weave, only 16% of small businesses offer more than three forms of payment. Yet, this same study found that when companies give their customers more ways to pay, their revenue increased by Read More...