Free Resource Library

According to a Weave study, 64% of consumers look to Google for reviews before visiting a business (read more about this study in our ebook here). Additionally, Google, today’s most powerful search engine, gives higher SEO rankings to businesses with multiple positive Google reviews. If you are a small business owner with room to grow Read More...

Marketing is often a science of carefully crafted experiments. Some things work for most businesses, but you never know if it’ll work for you until you try. That’s why we created this list. We have written up 19 marketing ideas for your optometry practice to inspire you with some new ideas to help grow your Read More...

Let’s start off by defining the term Dental Recall or recall appointments. Recall visits are regularly-scheduled checkup appointments to help dentists have an ongoing knowledge of the status of their patients. These visits are vital to both practice and patient. The more often patients meet with their doctor, the better care their doctor can provide. Read More...

Are Inefficient Front Office Systems Slowing Your Practice Down? I spend a lot of time in dental offices, observing the day-to-day systems that they use. Frankly, I see a lot of systems, policies, and office flow that don’t make much sense. Let me give you some real-life examples that I have actually observed: Answering the Read More...

Patient retention is defined in the same way any successful relationship is: By having positive touchpoints. This collection of touchpoints is the determining factor in how likely any patient is to continue with your practice or leave for a competing practice. Positive touchpoints don’t often just happen, however. A proactive approach must be taken to Read More...

There is a basic need that is important to us all, psychologically speaking, that doesn’t cost anything to give—the need to feel special and valued.

As was stated in our last post, in not too uncertain terms, the phone is a practice’s most lucrative ‘tool’ And, if paired with the right technology, there is so much more your front office staff can do to drive more revenue generating opportunities. Here’s a list of five additional ways that you could make Read More...

For some, texting may still conjure up the image of a teenage girl sending emojis to her circle of friends, rather than a patient communicating with a healthcare provider or an executive communicating new idea to his colleagues. Almost everyone uses text messaging as a means of communication these days, whether socially or for business. Read More...

Tell me if you’ve heard this one before: A mom, desperately trying to get ahold of her kid, calls and calls and calls to no avail. Moments later her phone lights up as it begins to vibrate—it’s her child! But it’s not the sound of their voice but a text message. A TEXT MESSAGE! Someone Read More...

You wouldn’t hand a dentures advertisement to your teenage patients when they are in your office. Or, if you would, you’d be wasting your breath, money and paper. But many small businesses – like dental and orthodontic practices – are doing the digital version of this every time they try to use social media to promote Read More...

No matter how hard you try, your orthodontic practice website might have difficulty competing against the search result success of those that provide business listings – local or industry specific ones. So it’s great when a patient finds your practice, a small speck of sand on the enormous World Wide Web of beaches. You’ve done Read More...

Marketing your dental practice is nothing like it was even ten years ago. And, let’s face it, you went to school to be a dentist, not an online marketer. At this point, you’ve likely heard about or maybe you are even in the process of attempting to achieve better search engine optimization (SEO.) In this Read More...