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Optometry practices see a lot of patients. There’s a constant cycling through of new customers looking for their first set of lenses, people hoping to update their prescriptions, and clients moving on to other offices or getting their vision permanently corrected with lasik surgery. This state of flux makes it difficult to maintain effective communication Read More...

When Will was 17 he took a young girl on a date to go rock climbing. In the true nature of a 17-year-old, Will decided to climb a rock face without a rope to show off to his date. It was a 50-foot face, and Will fell. He broke both arms and both legs– for Read More...

Growth is an area of emphasis for businesses of all sizes. Growth can be either quantitative or qualitative in nature. Some dental offices are looking to open new offices and discover new markets, while others are hoping to stay local and grow by constantly improving their processes and services. No matter the type of growth Read More...

Customer service is central to everything a business does. That’s especially true for small businesses, who can’t afford to alienate their customers with dismissive or neglectful service. The incentive to maintain customer loyalty with top-notch customer service at a local level is part of what endears small businesses to many of us. Though lots of Read More...

Although optometrists primarily focus their day-to-day attention on the visual, it’s still important that their patients hear from them. Setting up an optimized phone system keeps the goings-on in your office from falling on deaf ears. Optometry patients need to be heard by your office before they’re ever seen stepping through the front door. Because Read More...

From a young age, Kendall was obsessed with hair. She didn’t like Barbies just because they were the ‘it’ toy. She’d look for all of the latest accessories to go with her dolls that focused on hair. In high school, her skills were such that she found her brother’s friends asking her to do their Read More...

Every day, businesses miss out on opportunities to connect with current and potential customers. Opportunity cost is a natural part of running a business. If your business is staying busy, you’re going to have to prioritize specific tasks and conversations over others. There are, however, ways to reduce missed opportunities without sacrificing your office’s productivity. Read More...

For small businesses looking to improve their marketing strategy, it may seem like the best option for expanding their outreach is to find a secret line of communication. However, there are plenty of ways to develop and improve your marketing without venturing into unknown territory. A focus on the communication networks your office has already Read More...

Dealing with the conditions created by the Covid-19 pandemic has been a struggle for many small practices. Along with reduced hours and temporary closures, businesses have also witnessed legitimate concerns from their customers regarding their health and safety practices. The challenge for small practices is to validate these concerns and embrace new public health guidelines Read More...

Most offices have accepted the necessity of email as a modern means of communication. Emailing is significantly more cost-effective than traditional mailing because it gets around the cost of printing and distributing hundreds of mailings. Emails also make their way to customers and prospective customers almost instantaneously, allowing small businesses to share updates and promotions Read More...

21st-century communication is undergoing a transition. This change is being spurred on by a number of factors, including rapid technological developments and major global events. As our society responds to the various political, social, and economic forces shaping both policy and practices, businesses must lead in the switch to better forms of communication. What do Read More...

Business communication is rapidly changing and developing to give customers, employees, and owners simpler and more convenient ways to interact with each other. These new ways of communicating end up saving both businesses and consumers time, stress, and money. It’s important for small businesses to realize that many of these communication tools are just as Read More...