Free Resource Library

In today’s marketplace, businesses are constantly developing new ways to attract the attention of potential customers. Formerly, marketing and advertising focused much of their attention on media outlets like radio, television, newspapers, and magazines. Rapid technological changes in the 21st century have shifted this focus. Because of recent innovations and our society’s reliance on the Read More...

Emailing has become one of the most popular forms of communication over the last few decades. At least 205 billion emails are sent and received each day around the world¹. It’s a way of sharing information that’s significantly faster than traditional mail, more formal than text messaging, and more permanent than phone calls. Emailing is Read More...

Vanessa Perkins’ Bio Before starting Everyday Glamourhood, Vanessa was traditionally employed and worked in marketing for 4 years. After welcoming two babies into the world, she took a step back to evaluate what she wanted. She knew she didn’t want the corporate 9-5, and with welcoming their second child, she decided to pivot to being Read More...

Reviews are a necessary aspect of keeping businesses honest. Consumers deserve the ability to access resources that help them make informed decisions when purchasing products and services. These resources are more available to consumers than ever before thanks to technology like the internet and smartphones. Whenever people want to try a new restaurant, they almost Read More...

Emailing has been standard practice in the business world for over twenty years. Businesses use their email networks to communicate with their employees, their partners, and their customers. However, many businesses are still discovering and optimizing the way emails fit into their marketing strategy. If your small business doesn’t already have a marketing strategy, that’s Read More...

With businesses operating in a back-to-normal mode across the country and around the world, it’s time to take a look at how to handle our new reality. Coronavirus has changed how some consumers think and act in public and the job of businesses is to meet the new expectations of these customers, along with conforming Read More...

Jesse Harding’s Bio Before coming to Weave as a product manager for our mobile app, Jesse spent 10 years building and leading product teams for seed stage startups. His background is in design and illustration and he keeps busy with projects that fuel that passion. In 2019 he accomplished a long-time dream to create a Read More...

Businesses are gradually reopening after the sudden lockdown measures taken in response to the COVID-19 pandemic. Whether your business changed its practices, reduced its hours, or closed entirely due to coronavirus, you’re now faced with the task of communicating with customers about new hours and protocols as regulations are loosened. A major part of recovering Read More...

Have you heard of the four P’s of marketing? This “marketing mix” consists of product, price, place, and promotion. When combined, your business’s four P’s allow you to position yourself against competitors in the marketplace and identify your unique selling proposition. But maybe there should be a fifth P added to the marketing mix: payments. Read More...

It’s an inevitability that some patients will fall through the cracks, go by the wayside, or be forgotten. As your practice grows, it’s hard to keep up with every individual who visits your office. Losing track of customers is a natural outcome of running a successful practice, but reactivating patients is a critical component for Read More...

Although most people use email on a regular basis, it’s still an underutilized resource for businesses trying to improve their marketing efforts. While many businesses have long known about the benefits of developing a strategy for calling and even texting their clients, they often consider emailing an afterthought. However, 59% of consumers say their purchasing Read More...

Marketing experts are discovering how powerful a tool emailing can be for scaling businesses of all sizes. By some estimates, businesses generate $38 for every $1 spent on marketing¹, which means it yields a staggering 3,800% return on investment. Emailing is one of the most effective forms of marketing available on the market. Some businesses Read More...