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It starts innocently enough. Another satisfied customer is leaving your location and is full of praise about the service they received. “You are the best in the world,” she says. “I’ve never been to an office where I was treated so well. Thank you so much for everything.” You smile and say you wish that Read More...

Texting has come a long way since Neil Papworth sent the first text message from a personal computer in 1992. By the mid to late 1990s, more Americans had adopted texting as a method of communication, but it was still a slow, clunky, and expensive endeavor. With the advent of smartphones and a current mobile Read More...

Do you know what you provide for your patients? Before you answer something like, “oral hygiene” or “clear vision,” first consider this quote by economist, Theodore Levitt: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” Marketers across the globe have shared this quote over the years to encompass hammers, beds, Read More...

Even with a winning idea, the best location, and a killer reputation management team; businesses still need a strong online presence to thrive in today’s digital world. Over 627,000 new businesses open every year, which means thousands of new potential competitors.¹ You need to stand out, and developing your online image is one place to Read More...

The competition in your industry is fierce. Chances are, there are a dozen or more businesses in your community that provide the same service that you do. So, how do you set yourself apart from the competition, and how do you create a client base that’s full of raving fans? It’s not always about what Read More...

Did you know that 90% of customers read online reviews before visiting a business?¹ Not only that, but most of them trust and value these third-party opinions as much as if they were a personal recommendation from a friend. While reviews are a valuable tool for building your reputation and establishing trust in your community, Read More...

You might have heard the story about a young girl who came home from school to find her mom cutting the ends off of the pot roast prior to cooking it. When the girl asked her mom why she cut the ends off, her mom responded that she didn’t know why– it was just the Read More...

Everyone is busy, and convincing your patients to keep appointments, especially for routine and non-urgent office visits can be a challenge. Looming work deadlines, family obligations, and social commitments can all seem more important in your patients’ minds than a routine oral hygiene appointment or an eye exam. However, missed appointments can be detrimental to Read More...

No-shows and missed appointments not only cost your practice revenue, but they also add to the workload and frustration of your office staff. Patients that don’t make it to their appointments end up delaying care, which can negatively impact their overall health and treatment outcomes. While there are numerous reasons that patients miss appointments, including Read More...

Google reviews can be one of your business’s most valuable assets. According to a survey by Yeah Local, 91% of people read online reviews before deciding to contact a company. Because Google reviews are so prominently displayed, many potential customers are turning here first. However, if you only have a handful of reviews, you’re going Read More...

Have you heard the saying, “What happens on the Internet, stays on the Internet”? It sounds scary, and it’s enough to make most reasonable people think twice about what to post and what to share online. As a business owner, you already know not to get caught on camera yelling at the referee at your Read More...

As a dentist or medical practitioner, schedule management is imperative. If you had the power to see which of your patients were going to make it to their appointment, and which ones weren’t, your production and profitability would skyrocket. You could fill every appointment, every day, and drastically boost profitability. This is the reason that Read More...