Free Resource Library

Dr. Thanh Mai’s career in optometry started with a familiar story: growing up with poor vision and frequent visits to the optometrist. But what set his path apart was the environment he experienced while shadowing in private practice. The staff were energized, the patients were happy, and the work was meaningful. That was the spark: Read More...

After our first challenge, we are beyond excited to announce a winner! We had some wonderful and creative submissions. Choosing someone was not easy. We’re just so glad we were able to help a few more entrepreneurs and businesses enter the world. Our challenge winner is LaQuinda “Que” Grimes and her business is Somewhere Dancing. Read More...

Product + Business personality + Design + Logo = WEBSITE!! Leads, exposure, brand awareness. If you think you don’t need a website, that you can accomplish everything through Instagram, read that first sentence again. By having a website, you add another point of contact for potential customers, you create more awareness, and you establish legitimacy. Read More...

There’s a lot of social channels. What’s even harder is that you just got done building a website, but are you really online if you don’t have social?…. You need to be wherever your target buyer is. Refresh your memory from when you were creating your business plan. Knowing what you know about your buyer, Read More...

Crafting a Go-to-Market Strategy In your first step, you set some goals. Keep those handy, because you want to stay extremely focused and targeted as you move forward with your go-to-market strategy. Particularly, for both the short term (6 months) and the long term (1-3 years), you need to hone in on specifics for your Read More...

Defining Your Brand I bet you can’t guess what we’ll have you reference as we start to explore your brand. You guessed it– your business goals. Maybe we should take a minute and pause so you can frame them and put them right above your work station. Given your business goals, your industry, and… well, Read More...

Marcus Wing’s Bio Marcus Wing was 23 when he really launched into entrepreneurship. He and a friend worked to develop a company. As with most instances when an individual launches into entrepreneurship, Marcus was motivated to create something that would succeed because he was very soon to be married. Throughout his youth, there were several Read More...

Debbie Boone graduated from NC State with a degree in animal science. Though she loved the field, she decided to be done with school. In that time, she began working for one of her family’s many businesses. As young as 15, Debbie was managing profit and loss statements. Years after working with her family business, Read More...

Milind Kopikare’s Bio Milind Kopikare is a Product executive who has helped build products from zero to a multi-million dollar business for many Silicon Valley companies, including Qualtrics, Google, McKinsey, and Marvell Semiconductors. He is currently the President of Great Learning, an ed-tech company that is transforming skill and job-based education for the global workforce. Read More...

Ike Bennion’s Bio Ike has been a product marketing manager for 5 years, mostly in b2b software. Additionally, he has been working in product space in a small startup. Currently he is a portfolio marketing manager at Cornerstone OnDemand, where he helps to build new learning products and launch them in the market. He is Read More...

Devin Pearce stumbled into business coaching when a good friend reached out to ask for some help. As Devin walked them through some questions, his friend gained valuable insight. But so did Devin. Through the process, he realized that he had a natural talent for helping others uncover problems, discover purpose, and find motivation. Not Read More...

Dr. Chad Fleming is a private practice optometrist and business owner in Wichita,KS.¹ He is responsible for the clinical care and running of the business, including, but not limited to clinical practice, staff management, business IT manager, website developer and maintainer, and equal partner. Along with private group practice, Dr. Fleming works as an optometry mediator Read More...