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You’ve worked hard to become the best in your field. Your clients adore you, and your company thrives on referrals that provide a steady stream of new business. But what happens if someone is unhappy and chooses to broadcast their experience online? Would you know? How long would it take you to find out? In Read More...

Change is inevitable, but so is people’s resistance to it. Many of us fear or resist change because it brings uncertainty, lack of control, and can even be perceived as a threat. If you have a mature patient base that’s used to doing things a specific way, then the thought of an automated reminder system Read More...

Texting has come a long way since Neil Papworth sent the first text message from a personal computer in 1992. By the mid to late 1990s, more Americans had adopted texting as a method of communication, but it was still a slow, clunky, and expensive endeavor. With the advent of smartphones and a current mobile Read More...

Even though about 97% of Americans have a mobile phone, when you look at the senior demographic, that number is far less.¹ If you plan on sending reminder messages to elderly patients, you can’t assume that your patients have a cell phone. And, even if they do own one, they might not be keen to Read More...

  Have you ever forgotten something important? A crucial ingredient for an elaborate dinner recipe, a family member’s birthday, or an offsite meeting where everyone was relying on you to show up and work your magic?   If only there were a way to keep your commitments organized and scheduled all in one place. Wouldn’t Read More...

The competition in your industry is fierce. Chances are, there are a dozen or more businesses in your community that provide the same service that you do. So, how do you set yourself apart from the competition, and how do you create a client base that’s full of raving fans? It’s not always about what Read More...

If you are a small or local business, you might be wondering how to make your advertising dollars matter. How can you stand out from the competition and get in front of your audience without spending a small fortune? It’s unlikely that you have a multimillion-dollar advertising budget, so we’ll share our top 5 budget-friendly Read More...

Depending on the source, studies show that it can be 5 to 25 times more expensive to acquire a new customer than to keep an existing one. In the healthcare field where lifetime patient value can be several thousand dollars, this figure is most likely at the high end of that range. Customer loyalty isn’t Read More...

Did you know that 90% of customers read online reviews before visiting a business?¹ Not only that, but most of them trust and value these third-party opinions as much as if they were a personal recommendation from a friend. While reviews are a valuable tool for building your reputation and establishing trust in your community, Read More...

You might have heard the story about a young girl who came home from school to find her mom cutting the ends off of the pot roast prior to cooking it. When the girl asked her mom why she cut the ends off, her mom responded that she didn’t know why– it was just the Read More...

You’ve probably already heard the stats about how costly missed appointments are for a medical practice and how they can also derail a patient’s treatment plan. No business is immune to people missing their appointments, whether it’s a surgeon or a personal trainer. These missed appointments can hurt both medical practices and patients alike. Offices Read More...

Everyone is busy, and convincing your patients to keep appointments, especially for routine and non-urgent office visits can be a challenge. Looming work deadlines, family obligations, and social commitments can all seem more important in your patients’ minds than a routine oral hygiene appointment or an eye exam. However, missed appointments can be detrimental to Read More...