Change is inevitable, but so is people’s resistance to it.   Many of us fear or resist change because it brings uncertainty, lack of control, and can even be perceived as a threat. If you have a mature patient base that’s used to doing things a specific way, then the thought of an automated Read More…

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  Texting has come a long way since Neil Papworth sent the first text message from a personal computer in 1992. By the mid to late 1990s, more Americans had adopted texting as a method of communication, but it was still a slow, clunky, and expensive endeavor.   With the advent of smartphones and a Read More…

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We tend to think of appointment reminders as a way to help our business. By decreasing no-show rates, an office can increase their bottom line, boast better patient outcomes, and free up their staff for more revenue-generating tasks.   There’s no denying the fact that reminding clients and patients to show up for their scheduled Read More…

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  People want what they can’t have. They also want things that other people want.   The concept of scarcity can help a business sell just about anything, and it can also help your patients and customers keep their appointments.   In marketing, scarcity works by creating the perception that a resource is limited to Read More…

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  Yes, you can have too much of a good thing, especially when it comes to sending reminder messages for appointments.   On the one hand, you want to make sure your patients get timely notifications so that they remember to show up to your office. You also want to give them ample opportunity to Read More…

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