Free Resource Library

If you are a small or local business, you might be wondering how to make your advertising dollars matter. How can you stand out from the competition and get in front of your audience without spending a small fortune? It’s unlikely that you have a multimillion-dollar advertising budget, so we’ll share our top 5 budget-friendly Read More...

Technology has changed rapidly in the 21st century. In particular, widespread use of the internet has altered the way humans think, communicate, and live. The way we access the internet has changed too; we’ve moved from bulky desktops and heavy laptops to sleek tablets and sophisticated smartphones. Smartphones and other cellular devices are everywhere. People Read More...

Depending on the source, studies show that it can be 5 to 25 times more expensive to acquire a new customer than to keep an existing one. In the healthcare field where lifetime patient value can be several thousand dollars, this figure is most likely at the high end of that range. Customer loyalty isn’t Read More...

Customer service isn’t just about solving problems. It’s also meant to nurture relationships and enhance customer experience. If you put yourself in their shoes, then you know that being stuck on hold waiting for help or having to take time out of the day to reach out to an office to resolve an issue is Read More...

Do you know what people use their smartphones for the most? Spoiler alert: it’s not social media, games, or checking the Internet. The number one feature people use on their phones more than anything else is texting. Up until now, you might not have considered the idea of using text messages or SMS Marketing (an Read More...

How does your team communicate with each other in the office? Do they shout across the lobby? Do they walk back and forth between the front and back office? Or do they send each other emails or text messages, hoping that the recipient sees it promptly? Tony Robbins said, “The quality of your communication is Read More...

You’ve probably heard these stats before: 9 out of 10 customers read online reviews before making a buying decision. Nearly 80% of customers trust online reviews as much as they trust a personal recommendation from a friend. 73% of customers say that online reviews make them trust a business more. You already know that reviews Read More...

Did you know that 90% of customers read online reviews before visiting a business?¹ Not only that, but most of them trust and value these third-party opinions as much as if they were a personal recommendation from a friend. While reviews are a valuable tool for building your reputation and establishing trust in your community, Read More...

You might have heard the story about a young girl who came home from school to find her mom cutting the ends off of the pot roast prior to cooking it. When the girl asked her mom why she cut the ends off, her mom responded that she didn’t know why– it was just the Read More...

Automation is no longer reserved for large corporate enterprises, and it’s more common than you think. From the follow-up emails you get after you ditch your cart online to annual birthday messages from your favorite restaurant, automation has become an efficient and effective way to correspond with customers. When the principles of automation are applied Read More...

You’ve probably already heard the stats about how costly missed appointments are for a medical practice and how they can also derail a patient’s treatment plan. No business is immune to people missing their appointments, whether it’s a surgeon or a personal trainer. These missed appointments can hurt both medical practices and patients alike. Offices Read More...

Everyone is busy, and convincing your patients to keep appointments, especially for routine and non-urgent office visits can be a challenge. Looming work deadlines, family obligations, and social commitments can all seem more important in your patients’ minds than a routine oral hygiene appointment or an eye exam. However, missed appointments can be detrimental to Read More...