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Small business owners and their employees, just like everyone else, want to have a Happy Thanksgiving: spending time with their family and friends, eating too much food, watching bad professional football games, and reflecting on the many blessings they’re grateful for. Some small businesses aren’t able to take Thanksgiving Day off. Others eagerly close up Read More...

We live in a digital age. Being a skilled and committed plumber may have been enough to run a successful plumbing business in the past, but today, using digital marketing strategies is essential to staying competitive and profitable as a plumber. However, if you are like many plumbers, digital marketing is probably not your top Read More...

Do you dream of having a line of patients waiting eagerly at the door of your physical therapy practice? Do you wish that your phone were ringing off the hook? No matter how skilled you are as a physical therapist, growth will be a challenge if you don’t execute the tasks that attract new patients. Read More...

Whether you’ve been in the physical therapy industry for years or are just opening your private practice, using effective marketing strategies is essential to stay competitive with other therapists in your area. However, knowing the right techniques to use to receive the best return can be tricky. Physical therapy marketing is different from marketing for Read More...

The plumbing business is one of the most competitive industries in the country. As of 2021, there are over 126,000 plumbing companies in the U.S., placing about 2,500 in each state. If you own a plumbing business, you probably compete with several other companies in your city to bring in new customers and remain profitable. Read More...

This is the second article in our three-part Marketing for Doctors series. Links to the other articles are at the bottom of this page. The last couple of years have inspired a shift in how healthcare providers communicate with their patients. These changes have also influenced marketing best practices, especially in the digital realm. While Read More...

This article is part of our series about improving your dental practice. You can find the links to the other articles at the bottom of the page. How many new patients are you attracting to your dental practice per month? If you’re reading this article, your answer is probably “not enough!” The dental industry can Read More...

This is the first article in our five part HVAC marketing series. Links to the other articles are at the bottom of this page. Looking to grow your HVAC business to seven figures and beyond? Whether you’re just getting started in the industry or you’ve had your company for generations, we’ve compiled the best tips and Read More...

If you own a plumbing business, you probably have a lot on your plate. Much of your day-to-day workload likely consists of routine scheduling tasks: Keeping track of your technicians’ schedules Responding to customer appointment requests  Communicating with customers about their upcoming appointments Penciling in emergency and last-minute services While these routine tasks are vital Read More...

This is the second article in our five-part HVAC marketing series. Links to the other articles are at the bottom of this page. If you own an HVAC business, you probably know how competitive the HVAC industry is. There are currently over 119,000 HVAC contractors ¹ in the U.S., with new companies popping up every year. Read More...

Plumbing is one of the most critical industries in the world. Everyone needs the services of a plumber from time to time, and without these professionals, our country’s sanitation and health would be at risk. Many people think that essential plumbing companies are consistently profitable. Unfortunately, this isn’t always the case. Overhead costs like equipment, Read More...

As an entrepreneur, you must provide your clients with safe and secure payment methods. These are usually regulated by specific laws that ensure sensitive data of both businesses and customers stays protected. The most prominent example of such regulations is the Payment Card Industry Data Security Standard, PCI DSS for short. PCI DSS refers to Read More...