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X (formerly Twitter) has over 300 million users, and it’s still growing.¹ Most major brands take advantage of X to get exposure through viral tweets, hashtags, and influencers. Even small businesses can benefit from spreading the word about their brand on Twitter because it requires little to no social media marketing budget to increase brand Read More...

Are you struggling to reach new patients at your ambulatory surgery center (ASC) and stumped when it comes to marketing ideas? With the right ambulatory surgery center marketing strategy, you can acquire a steady flow of patients while providing high-quality care that keeps them coming back. When you wrote your business plan, you likely listed Read More...

Do you want to expand your dermatology practice but don’t know where to start? You’ve come to the right place.  As a dermatologist or medical practice owner, you spend most of your day concerned with the patient experience, ensuring that clients with skin cancer, stubborn acne, eczema, or anything else receive the thorough, efficient care Read More...

Buying an optometry practice is the dream for many professionals in the eye care industry, offering the potential for high-profit margins, a developed patient base, and career satisfaction. If you’re an optometrist or an optician considering purchasing an optometry practice, you’ve come to the right place. This guide outlines the steps, advantages, and key considerations Read More...

Healthcare recruitment challenges are at an all-time high. A staggering  30% of healthcare workers are leaving their positions because they’re unsatisfied with compensation, and 51% of healthcare companies receive monthly complaints from their front office healthcare staffing teams. Amid these industry-wide issues, your healthcare organization still needs qualified candidates to fulfill permanent roles, so we’ve Read More...

Interested in starting your own medical aesthetics business? If so, you’re making a wise choice. Aesthetic procedures, such as laser treatments, hair removal, and dermal fillers, have risen rapidly in popularity over the past few years.  Today, the medical aesthetics industry employs more than 70,000 people, and the average med spa pulls in nearly $2 million in Read More...

Could your medical aesthetic clinic use some new clients? No matter how good your aesthetic treatments are, potential clients can’t find your practice if they don’t even know it exists. That’s where marketing for an aesthetics business comes in! In the book “Marketing Aesthetics,” authors Alex Simonson and Bernd Schmitt tell small businesses how to Read More...

Have you ever wished you could spend more time treating patients and less time managing the nitty-gritty details of your business? You know that you should be empowering your staff to handle the day-to-day details so that you can focus on what you do best. However, delegation doesn’t always come naturally, especially if you feel Read More...

In today’s business world, the collection and analysis of data is becoming more prevalent with each passing year. Data analysis isn’t just for large corporations; it can also help optimize small businesses and local healthcare practices. Dental practices that are trying to increase their treatments should consider using Weave Practice Analytics. Analytics provides dentists with Read More...

Dental offices often face challenges in benchmarking their performance against industry standards and competitors. Without access to comparative data, it becomes difficult for them to identify areas of improvement and measure their success relative to their peers. But this can be solved by utilizing Practice Analytics. Practice Analytics enables dental offices to benchmark their performance Read More...

Is your business overwhelmed with incoming phone calls? Congratulations—high call volume often indicates that a business is booming. However, managing an influx of calls while dedicating an appropriate amount of time to each caller can be challenging. If you’re struggling with high call volume, there are solutions you can adopt to redirect callers to other Read More...

Utilizing the right dental practice software can streamline your practice’s daily tasks and make staying in touch with patients a lot easier. Most dentists use dental office practice management software to keep track of patient records and inventory. But has your practice ever considered adding patient communication software to the mix?  Practice management software can Read More...