Starting a Therapy Practice: Everything You Need To Know

If you’d like to start a therapy practice, now is a great time to set up shop. More than 20% of Americans said they sought mental health assistance in 2020, up slightly from the previous year, and 91% said they would see a therapist if they or a family member needed help.

Starting your own practice is the perfect way to help others while having the chance to be your own boss. But a therapy private practice is a business, and to make it work, you’ll need to think like a savvy business owner.

Below, learn everything you need to know about starting a therapy practice, including how to find office space, set up your business structure, and find prospective clients.

Laying the Groundwork for Your Practice

So, you’ve decided to start a private therapy practice. Great! Now what? Here’s how to set your private practice up for success from day one.

Defining Your Therapeutic Niche

Just like any other business, you’ll need to determine your unique selling proposition, or USP. Your USP is what sets you apart from other practices, and without one, you could have trouble attracting potential clients.

To find your USP, start by defining your ideal client and their needs. Consider:

• What problems would you like to address for your ideal clients? Do you want to resolve marriage and family issues, for instance, or would you prefer to offer mental health services for people with conditions like anxiety and depression?
• What is your approach to care? For example, maybe you specialize in cognitive behavioral therapy (CBT) or psychotherapy.
• What age group, gender, and income bracket do you want to serve?
• What is your mission statement?

Defining your therapeutic niche through a unique selling proposition (USP) involves identifying your ideal client and their needs, thereby distinguishing your practice in the realm of mental health services.

Crafting a Detailed Business Plan

Every private practice needs a strong business plan, and that’s especially true if you’re planning on funding your therapy practice with a bank loan.

In your business plan, include:

• Your business name (ensure no other private practice has chosen the same business name to avoid confusing clients)
• How much money you need to keep the practice open and cover business expenses
• How much you must earn to cover personal expenses
• How many clients you’d like to take on
• Your marketing plan, including advertising and other marketing costs
• Whether you’d like to hire employees or run a solo practice
• Whether you’ll accept insurance, how you’ll handle insurance claims, and which insurance company (or companies) you want to work with
• Whether you’ll offer online therapy or provide services through your physical practice only
• Whether you need professional liability insurance, which protects your personal assets if someone sues your private practice
• Office policies for your therapy business

Legal Considerations and Compliance

Private practices can’t simply open their doors and call it a day. To avoid running afoul of the law when starting a therapy practice, you must consider licensing, registration, HIPAA compliance, and other legal requirements.

Understanding Licensing Requirements

Some states, such as Texas, don’t require you to have a business license. If your state does, you may need to supply the following when starting a private practice:

• Your Employer Identification Number (EIN), which is similar to a Social Security number for your private practice. If you’ve set up a business bank account, you probably already have an EIN.
• Proof of tax status (most commonly required for businesses that sell goods to consumers)
• Proof of operating capital, such as a loan or liquid cash
• Information about your private practice, such as your office location, contact details of the private practice owner, estimated business expenses, and how much money you expect to make

Crafting a detailed business plan for your therapy practice involves careful consideration of various factors, including financial planning, marketing strategy, operational structure, and insurance policies, to ensure a well-structured and sustainable business model.

Privacy and Confidentiality Laws

The Health Insurance Portability and Accountability Act, or HIPAA for short, is a privacy rule dating back over 20 years. HIPAA protects the confidentiality of anyone who receives medical treatment or therapy.

HIPAA covers when private practitioners are allowed to share information with other care providers and a client’s family members. New clients come to your private practice to share concerns in a confidential space, and if you violate that confidentiality, you could end up with heavy fines (not to mention a big hit to your reputation).

Under HIPAA, a private therapy practice business owner may share information with others if:

• The client has agreed
• You gave the client the chance to object, and they haven’t objected
• The client is intoxicated, delirious, unconscious, experiencing psychosis, or otherwise unable to make decisions

It’s important to note that, in specific cases, your private practice may violate HIPAA with no penalty so long as you are acting in the client’s “best interest.” For instance, if a client tells your private therapy practice they want to commit suicide and have made a plan to do so, you could probably share your therapy notes with their doctor, partner, or parents without penalty.

Financial Management for a Therapy Practice

Starting a private practice can be a noble goal, but altruism alone doesn’t pay the bills or keep your doors open. In addition, you’ll need a healthy dose of business acumen and a strong understanding of several financial aspects to guide you along the way.

Funding Your Practice

You have plenty of costs to consider when starting a therapy practice, including:

• The cost of buying or leasing office space
• The cost of hiring employees
• Utility deposits
• Office furniture
• Technology, such as printers, computers, fax machines, and TVs for the waiting room

If you’re wondering where to find the funding to start a therapy practice, you have a few options. They include:

• Using your personal savings. This can be ideal if you have a hefty savings or retirement account. For instance, under a Rollover as a Business Startup (ROBS) agreement, you can use your retirement funds tax-free and apply them to your private practice. If your private therapy practice fails, though, you’ll lose those savings.
• Partnering with another therapist or two. By doing this, you might qualify for better rates than you otherwise would alone. Partnering up could also allow you to buy or lease a larger office, potentially enabling you to see more clients. One downside is that if your partner bails, you’ll still be on the hook for the loan.
• Securing your own loan from a traditional lender. This is easier if you have a relationship with the lender and can demonstrate stability, as lenders don’t want to give money to risky prospects.
• Using credit cards to cover startup costs. For instance, you might use your credit card to buy office equipment, fund your marketing efforts, or pay for search engine optimization (SEO) for your private practice website. Watch out for high interest rates, though. If your card has a high rate and you don’t pay it off in full monthly, that interest can quickly add up.

Effective financial management for a therapy practice involves a comprehensive understanding of various funding options and costs, ensuring a balance between achieving your practice’s goals and maintaining financial stability.

Budgeting and Accounting Basics

So, you’ve got your business bank account set up, but what about your budget? Every business owner needs one, even if you plan to start out with a simple practice and work your way up.

To make a budget:

1. Collect your most recent bank statements.
2. Determine your monthly business income and compare that to your expenses, such as equipment, office supplies, and advertising costs. Include fixed and variable expenses. Fixed expenses are those that don’t change from one month to the next (rent is a good example). Variable expenses, on the other hand, change regularly. Your electric bill is one example.
3. Set short- and long-term financial goals. For instance, maybe your short-term goal is to attract ten new clients in the next month. For your long-term goal, you’d like to open another private practice on the other side of the city.
4. Track your spending to ensure you don’t go over budget.

Mastering budgeting and accounting basics is essential for any therapy practice, requiring diligent tracking of income, expenses, and setting both short- and long-term financial goals to maintain a healthy financial trajectory.

Setting Up Your Practice Space

Now we come to one of the most exciting parts of setting up a private practice: choosing where you’d like to set up shop. Here’s how to pick the perfect location for your private practice and design an office with client comfort in mind.

Choosing a Location

You may have heard the saying “looks aren’t everything,” but that’s not so when it comes to your private practice. People really do judge a book by its cover, and they’ll be wary of heading to you for private therapy if your office is in a bad location.

Avoid offices in rundown, high-crime areas, no matter how cheap the rent is. Offices in such areas may not be in the best condition. You could end up with plumbing problems, electrical issues, or a failing HVAC system. Plus, if something goes wrong, you can’t necessarily count on the building owner to fix it in a timely manner.

For a thriving practice, choose a location fairly close to major roads and highways. And if you live in a walkable city such as New York, pick a space that’ll score you plenty of foot traffic.

Also, consider any amenities that come with the office. Does the office come with a waiting room, and is it large enough to serve all your clients? How many bathrooms are there? If the office is on the second floor or above, is there an elevator? What about ramps for clients using wheelchairs?

The goal in this step is to choose a location that’s as accessible and convenient as possible for you and your clients.

Designing Your Office for Comfort and Privacy

When clients enter your private practice for mental health treatment, what do they see? Your private therapy practice should promote a sense of comfort and security whenever a client walks through your doors.

The American Psychological Association has some helpful tips for designing a healing environment. These include:

• Let in plenty of natural light. If your office has no windows, use lamps with soft lighting rather than harsh overhead fluorescent lights.
• Paint your walls a relaxing color, such as sage green or dusty blue. Skip pure white, as it can make your office seem too cold and sterile.
• Decorate your private practice with plants and soothing artwork.
• Ensure your office has a door so you can close it for therapy sessions to protect client privacy.

Selecting and designing the right practice space is crucial for a successful private practice, focusing on accessibility, comfort, and privacy to create a welcoming and secure environment for your clients.

Marketing Your Therapy Practice

Starting a private practice is tricky enough, but how can you draw in clients once you’ve opened your doors? Find a few tips below.

Building an Online Presence

Nowadays, it’s difficult to succeed as a private therapy practice without a good website. If you have no web design skills, consider hiring a talented designer to build a site for you. You can ask them to implement features such as a blog, automated appointment reminders, and an online therapy portal.

Build your website with SEO in mind, too. SEO plays a big part in your site’s position in the search results. For good SEO:

• Write useful, engaging content that communicates your authority and expertise.
• Use responsive design so that your site automatically adjusts to the size of the user’s screen (a phone or desktop computer, for example).
• Put important information, such as your phone number and appointment booking details, at the top of the page.

As part of your marketing strategies, pay attention to social media. Engaging on Facebook or X (formerly Twitter) is a great way to attract more clients.

Also, consider joining insurance panels. Insurance provider panels list your private practice in their directories, allowing them to refer clients to you.

Networking and Community Engagement

If you’d like to attract more patients, try networking with other providers and your community. By making friends with other therapists, for instance, they might be willing to refer patients to you. You could also build relationships with local stores, libraries, and schools. They may be willing to allow you to advertise your private practice inexpensively or even for free.

Managing Your Practice

Opening the doors of your private practice is just the beginning. To keep the ball rolling, you’ll need solid management systems in place.

Practice Management Systems

Running a successful private therapy practice is incredibly hard work. A practice management system is a specialized software solution designed to streamline various administrative and operational aspects of the practice. This system typically encompasses functionalities such as appointment scheduling, client record management, and reporting. It may also include electronic health records (EHR) and other practice-related tasks.

The goal of a practice management system is to improve the efficiency and organization of the therapy practice, allowing therapists to focus more on patient care and less on administrative tasks. By automating routine processes and centralizing key information, it helps reduce paperwork, minimize errors, and enhance the overall quality of service provided to clients.

Client Relationship Management

While a practice management system can help organize and assist in the administrative side, software like Weave integrates with your system to reduce or even outright eliminate tasks for you and your staff. It allows you to automatically remind clients of appointments for online therapy, easily request payment, process credit cards, see patient details immediately when they call, text or email patients, manage online reviews, and so much more. 

Position Your New Practice for Success With Weave

If you’re ready to start your therapy practice, let Weave help! Weave is a cutting-edge practice management system that enables your practice to stay in touch with patients, manage appointments, request payment, and so much more.

Get your demo of Weave now, or call (833) 572-2139 to learn more.