Pediatric healthcare providers find themselves competing with dozens of other practices in their city and beyond. If your pediatric practice is struggling to draw in more patients, it might have nothing to do with your prices or advertising — maybe your website just needs a good overhaul.

Great design for pediatric websites isn’t all about eye candy. With a well-designed pediatric website, you can establish your practice as a child-friendly, trustworthy authority.

Below, find a few pediatric website design tips to help you turn your site into an absolute stunner.

The Essence of Pediatric Website Design

Most medical websites look very modern and sometimes a bit sterile. If your practice serves kids, that’s not necessarily the right design choice.

The best pediatric websites feature eye-catching, colorful visuals that clearly communicate, “This office serves children.” Users should have no doubt that you’re running a pediatrics office. If your homepage gives an ambiguous message, potential patients will likely head to another doctor instead.

Color Schemes and Visual Appeal

Did you know that color can convey emotions and affect mood? Your pediatric dentistry practice can take advantage of this by implementing high-quality images, videos, and a colorful theme that speaks directly to both parents and children.

Yellow, orange, and red are good choices if you’d like to convey excitement. If you prefer a more neutral, soothing tone, try blue or green.

User Experience in Pediatric Web Design

A good user experience is pediatric website design 101. Both parents and kids should be able to easily navigate your site and find important information about your services in a few clicks or less. If they can’t, they’ll probably visit another pediatric website instead.

Only have as many pages as your website needs. Keep essential information neatly organized in menus, and provide a link to important pages where it makes sense.

Use an easy-to-read font and theme combination. Your content should be easily readable by all visitors (the visually-impaired included). Don’t put light-colored text on dark backgrounds, as doing so can strain the eyes.

Don’t forget about mobile users. The last thing you want is for mobile visitors to choose another doctor because your website has been loading for too long. To keep load time to a minimum, compress large files on your pages and implement responsive design practices. Keeping mobile friendliness in mind will help your pediatric website perform well in search engines.

Integrating Interactive Elements

Consider adding engaging interactive features to your site, such as:

  • Games
  • Child-friendly health quizzes
  • Educational articles for families

Parents and children love features like these, so adding a few is a great way to get visitors interested in your services.

Content Strategy for Pediatric Websites

It’s important for your pediatric practice website to feature easy-to-understand healthcare information for patients. Doctors sometimes speak in medical jargon, but that language won’t fly on a website tailored to kids.

Keep your content engaging yet fluff-free, and explain your services and the conditions you treat in plain language. According to a Gallup analysis of data from the U.S. Department of Education, more than half of Americans between the ages of 16 and 74 read at a sixth-grade level. Keep that in mind when creating content for your pages.

Use good search engine optimization techniques when crafting content, too. Also called SEO, this is the practice of implementing relevant keywords to help your website stand out in the search results.

You’ll also have to consider a publishing schedule. Some clinics publish something every day, but if that schedule is too hectic to manage, try posting content once a week or a few times per month.

Next, choose a distribution platform for your content. The best platform depends on the type of content you have.

YouTube is the go-to for videos, while Medium is a good pick for educational articles. Google prioritizes both platforms by ranking them highly in the search results. You may also want to form a partnership with another pediatric dentistry or medical practice. This gives you access to a larger audience than you’d be able to reach alone.

Blogging and Educational Resources

Educational resources and blogging are both fantastic tools for establishing your brand as an authority. You can host a blog on your own site or connect with other medical or dental providers to write guest posts.

Ensuring Privacy and Security

Providers mustn’t forget about complying with HIPAA rules when developing their websites. HIPAA, which stands for Health Insurance Portability and Accountability Act, spells out how doctors may use and disclose the protected health information (PHI) of patients.

If you have a patient portal, make sure it’s fully encrypted so prying eyes can’t see it. For extra security, add two-factor authentication.

Online Appointment and Patient Portal Integration

Speaking of patient portals, they’re a must-have for any pediatric office. Parents love the convenience of viewing their child’s information without having to contact your clinic directly.

Online appointment scheduling is another patient favorite. With this tool, parents can book an appointment on your pediatric dentistry site 24/7.

The Best Pediatric Websites Use Weave. Yours Should, Too!

Stellar pediatric website design includes punchy visuals, engaging content, and handy tools like online appointment scheduling for patient convenience. Put our tips into action, and you’ll find the results to be well worth it.

If you have big plans for your brand, Weave can help you get where you’re going. Contact us at (833) 572-2139 to book a demo today.

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