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Grace is the proud owner of Identity Dental Marketing where she has made it her personal mission to improve the business of each dental practice she works with by a measurable amount. In her first position as a Marketing Director for a multiple location dental practice, she tripled the number of new patients seen on a monthly basis (in 3 short months, on the same marketing budget). From there, she created a variety of sales-focused training workshops, attended many marketing seminars and became obsessed with dental marketing and branding as a whole.
Recently selected as a 2019 Honoree at the Daily Herald Business Ledger’s Influential Women in Business Awards, Grace is led by her philosophy of helping as many people succeed as she can.
Over the course of her career, Grace has become a recognized Dental Marketing expert. She was featured as an expert on the ADA 2016 Dental Marketing Expert Panel and has authored articles in professional journals, most recently penning a Dental Marketing article for Practice Booster’s Insurance SolutionsNewsletter. Grace has experience in the creation and execution of marketing strategies, public and community relations, networking, patient communications, staff sales training, phone scripting and training, advertising, internet/web presence, SEO (search engine optimization), direct mail programs, email newsletters, and much more.
The three "C's" of communicating during the COVID crisis
When you cannot control what's happening, control the way you respond
The importance of team connection during the COVID-19 crisis
We asked a few brilliant minds in dental to join us for our panel. They sat down with our own Mike Buckner to talk about what is and isn’t working for practice growth
The 10 Must-Haves That Make Clinical Dentistry Easier, More Predictable, and Less Stressful
Creating the resilient practice in tough times
Advanced digital caries detection
We will overcome this...and what to plan for when we do
Dental "Sci-cology": The crossroads of science and technology for clinical success
Rebuilding your practice post COVID-19
Where do I focus my energy? Proactive focus for dental practice leaders
Leadership: Who needs it? Leading with confidence and clarity in a crisis
How to make the most of a temporary closure
The beauties and the beasts: greatest hits and misses of cosmetic dentistry
The gift of gab--communicating, connecting, and nurturing doctor-patient relationships
4 Strategies for a thriving practice in 2019 and beyond
Today's initial exam: let me show you how to stand out
How to leverage digital marketing during COVID-19
9 Ways dentists can effectively use social media during social distancing
The local marketing that you have to be doing in 2020
How to get people to care about what you have to say or sell!
3 Decisions that create resilience
My 5 tips to accelerating growth after 20+ years as CEO
Regardless of how large and daunting a task may be you can always execute your way through it
How to scale great decision making in your growing business
Purchase, purpose, and party--grow and retain the right way
Investing in practice growth
How technology went from a luxury to a must for small business
How to leverage data--we know your competitors aren't
Discover how the Weave platform can help you grow your business like never before.