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Patient loyalty drives success in your healthcare organization. When you create loyal patients, you gain a foundation of regular appointments on your schedule, positive reviews, and a strong reputation within the healthcare industry. A loyal patient base keeps your business afloat. The evolving landscape of the healthcare system is making it increasingly challenging, yet more Read More...

Online patient reviews weigh heavily on any medical practice or service organization. The types of reviews patients leave influence future client decisions, patient trust, and your practice’s online reputation. When satisfied patients leave numerous positive reviews, you can increase your website visibility in search engines so your services reach a wider community. By the same Read More...

If your healthcare organization struggles with issues like patient retention, poor reviews, or low scheduling rates, your patients likely aren’t satisfied with your healthcare services. As a healthcare provider, understanding how to improve your specialized medical care can feel overwhelmingly complex when you’re juggling low resources, high patient volumes, or restrictions from insurance health plans. Read More...

Gastroenterology marketing has always been important for healthcare practices, but it’s especially critical now, given today’s crowded and competitive landscape. If your gastroenterology practice is in a big city, you could be competing with dozens of other practices to get prospective patients to walk through your doors. Time-tested advertising tactics such as TV commercials and Read More...

Your podiatry practice takes great care of your patient base, but do you put the same amount of care into your website? If it’s been a while since you paid attention to podiatry web design, you could lose potential patients to a competing podiatric practice. Here’s what podiatrists and other healthcare professionals need to know Read More...

In managing a healthcare practice, one of the most critical challenges is minimizing patient wait times. Extended wait periods not only impact patient satisfaction but can also affect the overall efficiency of your clinic or hospital.  Recent studies reveal that as many as 30% of patients have abandoned appointments due to prolonged waits, with the Read More...

Marketing can feel like a foreign, challenging concept for a private practice owner, especially if you have a bigger and brighter vision for where you want to be. You want to reach new clients, but you don’t want to use ineffective or, dare we say, slimy marketing tactics. The ideal private practice marketing strategy brings Read More...

In this day and age, good pediatrician marketing is crucial to your practice’s success, competitiveness, and profitability. Gone are the days of simply attracting new patients through word of mouth. Your local market is likely oversaturated with pediatric practices offering the same services as you. To stay competitive and get your name out there, you Read More...

Marketing your private practice as a therapist isn’t easy. You want to reach the right audience effectively while still sounding genuine, compassionate, and knowledgeable in every piece of content you publish. If you’re ready to learn how to market yourself as a therapist, you’ve come to the right place. With actionable marketing strategies designed around Read More...

All pediatric practices face a unique challenge when developing their marketing plan. As a pediatric dental practice, you want to reach a younger audience base while gaining the trust of parents, who will be scheduling the appointments and paying the bills. Because this audience group contains two vast age sectors, your pediatric practice needs to Read More...

Attracting and retaining new patients at your podiatry practice can feel overwhelming as you’re focused on tending to the health conditions of existing clients. As technology advances, your healthcare organization must adopt the latest podiatry marketing techniques to achieve long-term success. Modern patients expect convenient, tailored, and positive experiences each time they interact with your Read More...

When a patient walks into your medical practice, they first interact with staff at the front desk, then a nurse or two, and finally, the doctor themselves. At every step, it’s critical to keep patient satisfaction top-of-mind so every person you serve leaves with a good impression of your office. Healthcare providers and systems know Read More...