Your podiatry practice takes great care of your patient base, but do you put the same amount of care into your website? If it’s been a while since you paid attention to podiatry web design, you could lose potential patients to a competing podiatric practice.
Here’s what podiatrists and other healthcare professionals need to know about professional web design.
The Essentials of Podiatry Website Design
Simple navigation and responsive design are must-haves for websites. Learn more about both below.
If you remember one thing about web design, make it this: your website should be simple for any patient to navigate. Organize patient information and details about foot treatment options at your practice in easily accessible menus.
Not all patients access your ankle clinic website from their computers. Your website should also work well on mobile phones and tablets. Responsive design ensures your site automatically adapts to the user’s screen size.
Integrating Advanced Features in Podiatry Website Design
Which advanced features and tools does your ankle center website need? You can’t do without online appointment scheduling and patient resources if you want more new patients.
Online Appointment Scheduling
Patients shouldn’t have to contact your practice just to make an appointment. With patient portal integration and online scheduling, they can easily schedule appointments 24/7 without a phone call. You should also allow patients to fill out forms online before visiting you.
Online booking can increase patient satisfaction and bring more visitors to your practice.
Patient Education Resources
If you want a boost in search engines like Google, incorporate educational resources that appeal to your target audience. You could add articles about ankle surgery, foot care, and other health treatments or services that potential patients might be interested in.
SEO Strategies for Podiatry Websites
SEO (search engine optimization) is critical to appear highly in the search results. Here’s how to incorporate SEO into podiatry web design.
Good SEO involves choosing the right keywords for your site. For foot and ankle surgeons, local SEO is especially important.
On each page, add keywords like “podiatrist in New Orleans” or “Denver foot doctor taking new patients.” Don’t forget to sprinkle your practice name throughout your content.
Content Quality and Relevance
It’s not enough to have lots of content about your services. That content must also be high in quality and informative if your goal is to attract patients.
If you’re not much of a creative type, consider hiring a professional writer to craft content for your site and social media platforms.
Visual Aesthetics in Podiatry Website Design
Like it or not, patients will judge your podiatry web design based on the appearance of your site. Customized websites give off the vibe that your practice is trustworthy and cares about foot patients.
Choosing the Right Color Scheme and Imagery
Color plays a big part in how patients view your clinic. Avoid bright, garish colors like red and yellow, and stick with soothing shades like white, navy, and pale green.
Podiatrists should also consider adding before-and-after photos to showcase their health services (remember that you must get patients’ permission to put their pictures on your site, though). Before-and-after photos with dates included inspire guests to pick up the phone and call you.
Add a few patient testimonials, too. Guests will feel more confident in reaching out if others have responded positively to your services.
Ensuring Website Compliance and Security
Podiatry web design isn’t all about looks. You must also consider your site’s security, as this has a big effect on your position in Google, as well as patient confidence.
Per the Health Insurance Portability and Accountability Act (HIPAA), you must take care to protect patients’ electronic medical records. If you allow guests to fill out forms online, make sure to encrypt their data in transit and at rest.
Secure Patient Portals
Patient portals should also be encrypted. Require guests to create a strong password, and consider requiring multi-factor authentication for added security.
Stay One Step Ahead of the Competition With Weave
Solid podiatry website design and Weave’s practice management software go hand in hand. Weave includes handy features such as appointment scheduling, review management, and tools to help you get paid faster.
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