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In modern societies, veterinary clinics play a much different role than they did in the past. At the beginning of the 20th century, people contacted vets to save their horses and cows from disease because these animals were part of their economic livelihood. As machines took over as the primary means of assisting humans with Read More...

In today’s marketplace, small businesses face numerous challenges. These challenges include problems as wide-ranging as client dependence, founder dependence, constant fatigue, money management, and the age-old issue of quality versus growth. Factor in the difficulty of surviving in an economy full of well-established companies and multinational corporations and it’s no wonder so many small businesses Read More...

It starts innocently enough. Another satisfied customer is leaving your location and is full of praise about the service they received. “You are the best in the world,” she says. “I’ve never been to an office where I was treated so well. Thank you so much for everything.” You smile and say you wish that Read More...

Texting has come a long way since Neil Papworth sent the first text message from a personal computer in 1992. By the mid to late 1990s, more Americans had adopted texting as a method of communication, but it was still a slow, clunky, and expensive endeavor. With the advent of smartphones and a current mobile Read More...

Even with a winning idea, the best location, and a killer reputation management team; businesses still need a strong online presence to thrive in today’s digital world. Over 627,000 new businesses open every year, which means thousands of new potential competitors.¹ You need to stand out, and developing your online image is one place to Read More...

The competition in your industry is fierce. Chances are, there are a dozen or more businesses in your community that provide the same service that you do. So, how do you set yourself apart from the competition, and how do you create a client base that’s full of raving fans? It’s not always about what Read More...

Technology has changed rapidly in the 21st century. In particular, widespread use of the internet has altered the way humans think, communicate, and live. The way we access the internet has changed too; we’ve moved from bulky desktops and heavy laptops to sleek tablets and sophisticated smartphones. Smartphones and other cellular devices are everywhere. People Read More...

Did you know that 90% of customers read online reviews before visiting a business?¹ Not only that, but most of them trust and value these third-party opinions as much as if they were a personal recommendation from a friend. While reviews are a valuable tool for building your reputation and establishing trust in your community, Read More...

You might have heard the story about a young girl who came home from school to find her mom cutting the ends off of the pot roast prior to cooking it. When the girl asked her mom why she cut the ends off, her mom responded that she didn’t know why– it was just the Read More...

No-shows and missed appointments not only cost your practice revenue, but they also add to the workload and frustration of your office staff. Patients that don’t make it to their appointments end up delaying care, which can negatively impact their overall health and treatment outcomes. While there are numerous reasons that patients miss appointments, including Read More...

Google reviews can be one of your business’s most valuable assets. According to a survey by Yeah Local, 91% of people read online reviews before deciding to contact a company. Because Google reviews are so prominently displayed, many potential customers are turning here first. However, if you only have a handful of reviews, you’re going Read More...

Have you heard the saying, “What happens on the Internet, stays on the Internet”? It sounds scary, and it’s enough to make most reasonable people think twice about what to post and what to share online. As a business owner, you already know not to get caught on camera yelling at the referee at your Read More...