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Texting has gone from an occasionally-used tool to a primary mode of communication over the last two decades. While older consumers have been slower to embrace texting, the younger generation shows a clear preference for communicating with text messaging. Businesses that want to attract more prospective customers and provide a better customer experience to existing Read More...

It’s common for businesses to feel like their voicemails are being ignored, forgotten, or lost. This feeling is especially prevalent among offices that have to call customers regarding specific appointment times. If you’re like most business owners, you’re looking for a way to reduce the number of communication outreaches that seemingly go down the drain. Read More...

15 Ways Businesses Can Thrive in Today’s Customer Experience Landscape Modern businesses of every size are adapting to a rapidly changing marketplace. Shifts in consumer expectations, advances in digital technology, and rising demand for convenience have pushed organizations to rethink how they deliver a seamless, efficient, and customer-centric experience. To stay competitive, businesses need to Read More...

Healthcare providers are faced with a difficult problem because of differing viruses. They need to continue to offer essential services to their patients while meeting the constantly fluctuating regulations and standards created by our society’s concern about viruses. One of the main ways to reduce the spread of disease is social distancing. So, how can Read More...

Recent events have created a new normal for businesses across the country and around the world. Covid-19 has changed the way owners manage their businesses and altered the expectations and preferences of consumers. One of the main adjustments businesses are making is a transition to more remote work. As optometry practices deal with the demand Read More...

Customer service is central to everything a business does. That’s especially true for small businesses, who can’t afford to alienate their customers with dismissive or neglectful service. The incentive to maintain customer loyalty with top-notch customer service at a local level is part of what endears small businesses to many of us. Though lots of Read More...

From a young age, Kendall was obsessed with hair. She didn’t like Barbies just because they were the ‘it’ toy. She’d look for all of the latest accessories to go with her dolls that focused on hair. In high school, her skills were such that she found her brother’s friends asking her to do their Read More...

Every day, businesses miss out on opportunities to connect with current and potential customers. Opportunity cost is a natural part of running a business. If your business is staying busy, you’re going to have to prioritize specific tasks and conversations over others. There are, however, ways to reduce missed opportunities without sacrificing your office’s productivity. Read More...

One of the primary benefits of modern communication tools is that they allow small businesses to personalize their customer messages. In the past, these messages could be personalized, but with much less efficiency than the messaging created by newer communication methods. Moving on from traditional phone calls, notes, mailers, and newsletters lets businesses engage their Read More...

For small businesses looking to improve their marketing strategy, it may seem like the best option for expanding their outreach is to find a secret line of communication. However, there are plenty of ways to develop and improve your marketing without venturing into unknown territory. A focus on the communication networks your office has already Read More...

Dealing with the conditions created by the Covid-19 pandemic has been a struggle for many small practices. Along with reduced hours and temporary closures, businesses have also witnessed legitimate concerns from their customers regarding their health and safety practices. The challenge for small practices is to validate these concerns and embrace new public health guidelines Read More...

Emailing is one of the most important, yet underutilized tools that small businesses have at their disposal. It’s a mode of communication that virtually everyone in our society uses on a regular basis, and we sometimes take for granted how effective it can be in developing a relationship between businesses and their customers. While other Read More...