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No matter how good you are at what you do or how closely you try to manage reviews, a negative review is bound to rear its ugly head at some point in your career. So, what do you do when someone writes something scathing about you or your business? Do you: Ignore it and hope Read More...

  Customer service is a massive industry in today’s global economy. When we think of customer service, we often imagine enormous amounts of jobs being reallocated to foreign customer service centers or hulking domestic structures where thousands of employees sit waiting with uniform computers and headsets to take incoming calls or make outgoing ones. This Read More...

We’re all aware that communication is important to keep up good relationships with our friends, family, and loved ones—but we often underestimate how important it can be to our business relationships. Communication is the bedrock of any business. It affects every aspect of your work, from dealing with customers to ensuring efficient and positive relations Read More...

What is your most valuable business asset? A lot of business owners make the mistake of thinking their most valuable assets are tangible, things like their building, equipment, and inventory. Some are astute enough to realize that intangibles like intellectual property and processes are even more critical. But few understand that in today’s digital world, Read More...

You’ve worked hard to become the best in your field. Your clients adore you, and your company thrives on referrals that provide a steady stream of new business. But what happens if someone is unhappy and chooses to broadcast their experience online? Would you know? How long would it take you to find out? In Read More...

Texting has come a long way since Neil Papworth sent the first text message from a personal computer in 1992. By the mid to late 1990s, more Americans had adopted texting as a method of communication, but it was still a slow, clunky, and expensive endeavor. With the advent of smartphones and a current mobile Read More...

Even though about 97% of Americans have a mobile phone, when you look at the senior demographic, that number is far less.¹ If you plan on sending reminder messages to elderly patients, you can’t assume that your patients have a cell phone. And, even if they do own one, they might not be keen to Read More...

  Have you ever forgotten something important? A crucial ingredient for an elaborate dinner recipe, a family member’s birthday, or an offsite meeting where everyone was relying on you to show up and work your magic?   If only there were a way to keep your commitments organized and scheduled all in one place. Wouldn’t Read More...

If you are a small business owner who has personally made an effort to get your business found on Google, there is a good chance that you have run into the term NAP consistency. NAP consistency stands for name address and phone number consistency and refers to the information that Google has about your business. Read More...

If you are a small or local business, you might be wondering how to make your advertising dollars matter. How can you stand out from the competition and get in front of your audience without spending a small fortune? It’s unlikely that you have a multimillion-dollar advertising budget, so we’ll share our top 5 budget-friendly Read More...

Do you know what people use their smartphones for the most? Spoiler alert: it’s not social media, games, or checking the Internet. The number one feature people use on their phones more than anything else is texting. Up until now, you might not have considered the idea of using text messages or SMS Marketing (an Read More...

Did you know that 90% of customers read online reviews before visiting a business?¹ Not only that, but most of them trust and value these third-party opinions as much as if they were a personal recommendation from a friend. While reviews are a valuable tool for building your reputation and establishing trust in your community, Read More...