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As a dentist, medical practitioner, or other health professional you are definitely out of the norm if practice growth is not something that you think about on a daily basis. When we talk about practice growth, it is important to clarify that successful practice growth can look different to different doctors. For some, practice growth Read More...

Today’s tech-heavy, communication-intense era offers many advantages. Your patients have all the information they could want at their fingertips. Organizations large and small are finding more and more ways to reach out to new patients. There are more ways than ever before to communicate with your customer base. Despite the many benefits that technology offers, Read More...

It’s no secret that texting is one of the most popular forms of personal and business communication today. But did you know how prominent it is in healthcare? For instance, a recent survey revealed that almost 80 percent of respondents preferred to receive a text from their healthcare provider to be reminded about an upcoming Read More...

The average dental office fields about 75 calls a day, half of which are incoming. Of those incoming calls, about 10 go to voicemail, and only 7 actually leave a message. This means that unless those other callers decide to call back another time, your practice likely lost a would-be patient to the next dentist Read More...

Marketing is often a science of carefully crafted experiments. Some things work for most businesses, but you never know if it’ll work for you until you try. That’s why we created this list. We have written up 19 marketing ideas for your optometry practice to inspire you with some new ideas to help grow your Read More...

Let’s face it: patients don’t refer your practice to their friends because a teeth cleaning is so wonderfully thorough or because an eye exam is so stellar. In fact, you’ve probably never heard a patient proclaim, “What a fantastic teeth cleaning!” as they high-five you and your team on their way out the door. Although you Read More...

There is a basic need that is important to us all, psychologically speaking, that doesn’t cost anything to give—the need to feel special and valued.

As was stated in our last post, in not too uncertain terms, the phone is a practice’s most lucrative ‘tool’ And, if paired with the right technology, there is so much more your front office staff can do to drive more revenue generating opportunities. Here’s a list of five additional ways that you could make Read More...

For some, texting may still conjure up the image of a teenage girl sending emojis to her circle of friends, rather than a patient communicating with a healthcare provider or an executive communicating new idea to his colleagues. Almost everyone uses text messaging as a means of communication these days, whether socially or for business. Read More...

Millennials can be hard to understand. Defined as those born between 1982 and 2002, they’ve grown up in a very different world than the rest of us—a world dominated by the internet. You’ve probably seen Millennials do all kinds of quirky things: they can spend hours together in the same room without ever looking up from Read More...

Tell me if you’ve heard this one before: A mom, desperately trying to get ahold of her kid, calls and calls and calls to no avail. Moments later her phone lights up as it begins to vibrate—it’s her child! But it’s not the sound of their voice but a text message. A TEXT MESSAGE! Someone Read More...

For years, providing patients with appointment cards was the standard method used to remind them of their future appointments; however, according to a recent study, modern technology is making the appointment cards an impractical reminder method for dentists, veterinarians, and really just about anyone else still using appointment cards. Other Methods Used to Remind Patients Read More...