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Mobile phones have come a long way since the bulky, brick-like devices they originated as. Gen Z members watching 1987’s Wall Street would be hard-pressed to recognize the device held by Michael Douglass on the beach in that one iconic scene as a telephone, much less a fully functional cellphone. Nowadays, every single one of Read More...

So you want to expand your veterinary practice to reach more pet owners but don’t know where to start. Veterinarian ads are an excellent way to promote your veterinary services to targeted candidates. With paid search ads and similar social media campaigns, you can reach people with dogs and cats in your area seeking veterinary Read More...

Whether you’re thinking of starting a medical practice or you want to optimize your current medical office operating expenses, you should know what costs to include in your calculations.  Many physicians choose to avoid the high costs of owning a private practice by working in salaried positions at established medical offices. However, having your own Read More...

Has your dental office been experiencing staffing shortage issues that have been impacting healthcare organizations for the past few years?  The National Association of Locum Tenens Organizations (NALTO) states that 90% of healthcare facilities in the U.S. use locum tenens providers. A locum tenens dentist or hygienist can help you continue providing patient care and avoid losing revenue when Read More...

Is your business looking for a fresh way to connect with customers or patients? Bulk texting — sending text messages to an entire group of customers at once — is a booming content marketing trend in 2023.  Text message marketing offers many benefits for your company, but you should approach this marketing channel thoughtfully to Read More...

Your medical practice relies on smooth, accurate medical billing to receive payments for your services. But if you’re like many medical practices, there may be some room for improvement within your medical billing process.  Nailing down a reliable medical billing procedure can save you time and help you collect payments from insurance companies and patients Read More...

If you notice a business has hundreds of reviews and all of them are positive, how likely are you to trust those experiences? In a case like this, the company could be practicing what’s known as review gating, which involves favoring positive reviews and preventing negative ones to carefully construct a good reputation online. In Read More...

Med spa services are gaining more traction as the beauty and wellness industry continues booming. Opening your own medical spa business is an excellent opportunity to take advantage of this upward trend in medical services. If you’re interested in learning how to open a medical spa, you’ve come to the right place.   Opening any type of business Read More...

In today’s society, a patient’s privacy is protected under Federal regulations. This private information is otherwise commonly known as Protected Health Information (PHI), and the regulations for this are all part of HIPPA (the Health Insurance Portability and Accountability Act of 1996).  The Standards for Privacy of Individually Identifiable Health Information (“Privacy Rule”) established for Read More...

Looking to bring more patients into your cosmetic surgery practice? We’ve compiled a list of 14 marketing ideas that have the potential to bring in a flood of your ideal patients. These strategies are based on what’s currently working for plastic surgery clinics across the nation. The tips in this guide are neither generic nor Read More...

Social media platforms play a profound role in every business’s digital marketing strategy. Dental practices aren’t an exception to this growing trend. Whether you’re only starting your dental practice and looking for customers or you’ve run a dental office for some time now, including social media in your digital advertising is essential for building an Read More...

Your dental office’s success depends not only on your dentistry expertise and high-quality services but also on your marketing strategy. In this digital age, remaining competitive in the dental industry is next to impossible without a strong digital marketing campaign that aids patient retention and brings in new patients. Thankfully, implementing a successful marketing strategy Read More...