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The average dental office fields about 75 calls a day, half of which are incoming. Of those incoming calls, about 10 go to voicemail, and only 7 actually leave a message. This means that unless those other callers decide to call back another time, your practice likely lost a would-be patient to the next dentist Read More...

Patient retention is defined in the same way any successful relationship is: By having positive touchpoints. This collection of touchpoints is the determining factor in how likely any patient is to continue with your practice or leave for a competing practice. Positive touchpoints don’t often just happen, however. A proactive approach must be taken to Read More...

Let’s face it: patients don’t refer your practice to their friends because a teeth cleaning is so wonderfully thorough or because an eye exam is so stellar. In fact, you’ve probably never heard a patient proclaim, “What a fantastic teeth cleaning!” as they high-five you and your team on their way out the door. Although you Read More...

There is a basic need that is important to us all, psychologically speaking, that doesn’t cost anything to give—the need to feel special and valued.

For some, texting may still conjure up the image of a teenage girl sending emojis to her circle of friends, rather than a patient communicating with a healthcare provider or an executive communicating new idea to his colleagues. Almost everyone uses text messaging as a means of communication these days, whether socially or for business. Read More...

Tell me if you’ve heard this one before: A mom, desperately trying to get ahold of her kid, calls and calls and calls to no avail. Moments later her phone lights up as it begins to vibrate—it’s her child! But it’s not the sound of their voice but a text message. A TEXT MESSAGE! Someone Read More...

Most dentists are aware that patients hate the sound of the drill, that shot in the roof of the mouth and root canals; however, there are several things that dentists may not realize their patients hate. While patient retention is fairly complex, avoiding things that your patients hate should be at the top of your Read More...

When I started working in the dental field clinicians weren’t required to wear gloves. To say things have come a long way is a major understatement. Those of us that have been in the field since the beginning have a special appreciation of the way technology has increased our ability as professionals to manage oral Read More...

If you have a Facebook page, you can use it to grow your dental practice; however, you need to know how to build your social audience. Building your social audience is vital because your Facebook page is useless if no one sees it. Accomplishing this task is simpler than you might think. For the majority Read More...

Focusing on patient satisfaction allows you to deliver outstanding customer service. Even if you aren’t known for your charm, the real trick to achieving true patient satisfaction simply this: Know what your patients want. And then give it to them. Patients Want to Feel Important Always greet your patients by name. Include personal information in Read More...

Many practices struggle with disengaged team members. Despite this understanding ,we rarely discuss why team members get disengaged in the first place. Many team members start out highly engaged! They are: Happy to come to work and passionate about their career Connected and loyal to the practice Proud to share with the world where they Read More...

According to a recent report published by Software Advice, patients are increasingly using online reviews to acquire information about wait times before scheduling an appointment. Software Advice surveyed more than 5,000 U.S. patients to determine how wait times affect a patient’s view of a particular practice. Throughout the survey, it became evident that decreasing a patient’s Read More...