Free Resource Library

Depending on the source, studies show that it can be 5 to 25 times more expensive to acquire a new customer than to keep an existing one. In the healthcare field where lifetime patient value can be several thousand dollars, this figure is most likely at the high end of that range. Customer loyalty isn’t Read More...

How does your team communicate with each other in the office? Do they shout across the lobby? Do they walk back and forth between the front and back office? Or do they send each other emails or text messages, hoping that the recipient sees it promptly? Tony Robbins said, “The quality of your communication is Read More...

Automation is no longer reserved for large corporate enterprises, and it’s more common than you think. From the follow-up emails you get after you ditch your cart online to annual birthday messages from your favorite restaurant, automation has become an efficient and effective way to correspond with customers. When the principles of automation are applied Read More...

Google reviews can be one of your business’s most valuable assets. According to a survey by Yeah Local, 91% of people read online reviews before deciding to contact a company. Because Google reviews are so prominently displayed, many potential customers are turning here first. However, if you only have a handful of reviews, you’re going Read More...

Have you heard the saying, “What happens on the Internet, stays on the Internet”? It sounds scary, and it’s enough to make most reasonable people think twice about what to post and what to share online. As a business owner, you already know not to get caught on camera yelling at the referee at your Read More...

As a dentist or medical practitioner, schedule management is imperative. If you had the power to see which of your patients were going to make it to their appointment, and which ones weren’t, your production and profitability would skyrocket. You could fill every appointment, every day, and drastically boost profitability. This is the reason that Read More...

Today’s digitally connected environment offers many advantages.” Your patients have all the information they could want at their fingertips. Organizations large and small are finding more and more ways to reach out to new patients. There are more ways than ever before to communicate with your customer base. Despite the many benefits that technology offers, Read More...

It’s no secret that texting is one of the most popular forms of personal and business communication today. But did you know how prominent it is in healthcare? For instance, a recent survey revealed that almost 80 percent of respondents preferred to receive a text from their healthcare provider to be reminded about an upcoming Read More...

According to a Weave study, 64% of consumers look to Google for reviews before visiting a business (read more about this study in our ebook here). Additionally, Google, today’s most powerful search engine, gives higher SEO rankings to businesses with multiple positive Google reviews. If you are a small business owner with room to grow Read More...

Are You Very Social? We’ve been diving into our social media efforts over the past little while, and in doing so have had some great results and insights. Whether you’re active on social media or not, these four simple benefits are hard to ignore and just might encourage you to make a quick post. Increased Read More...

The average dental office fields about 75 calls a day, half of which are incoming. Of those incoming calls, about 10 go to voicemail, and only 7 actually leave a message. This means that unless those other callers decide to call back another time, your practice likely lost a would-be patient to the next dentist Read More...

Patient retention is defined in the same way any successful relationship is: By having positive touchpoints. This collection of touchpoints is the determining factor in how likely any patient is to continue with your practice or leave for a competing practice. Positive touchpoints don’t often just happen, however. A proactive approach must be taken to Read More...