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The one true basis of every good marketing campaign is to be where your clients are. To be heard and noticed, you have to be present. Social media plays a vital role in the communication between brands and their customers. That is why crafting an effective social media marketing strategy is important for every business Read More...

Did an employee recently give feedback about feeling overworked? Has someone asked about where and who to report to? Or are you starting your own company, and you’re wondering if you actually need a business organizational chart? The straight answer is yes – absolutely! For more than a century, organizational charts have been a crucial Read More...

Looking for a surefire way to get people to buy your products? A customer testimonial is a powerful tool every marketer should have in their arsenal. This post will present ten different customer reference examples that you can use on your website. More specifically, we’ll cover testimonial examples, including: Quotes Social media posts Case studies Read More...

Facebook is a great place to get recommendations from your friends. Whether you’re looking for new experiences or businesses, chances are someone on your Facebook friends list can recommend something great. You can also recommend your favorite places and experiences to other people. Using check-ins, likes, ratings, and reviews, you can let your friends and Read More...

You can improve your company’s reputation in many ways. However, to attract new talents to work for you, you need to prove why your company is a great place to work. From a candidate’s perspective, it is challenging to find honest feedback from previous or current employees expressing their opinion about a company, especially when Read More...

Medical practices intent on growth and expansion are always looking for ways to increase their patient volume. The traditional approach to adding more patients is providing the highest quality healthcare possible, then relying on word-of-mouth advertising. This approach rightfully puts emphasis on outcomes for your patients. However, there are ways for medical practices to increase Read More...

If you are a small business owner, implementing an effective marketing strategy is essential to your business’s success. In today’s competitive industry, simply running a business with high-quality products and services is no longer enough to remain profitable. Instead, you must take the initiative to improve brand awareness and persuade potential customers to utilize your Read More...

Passed in 2021, the No Surprises Act is a piece of legislation designed to protect consumers from surprise medical bills. While focused mainly on preventing surprise bills from larger medical providers like hospitals and emergency services, there are potential implications for smaller healthcare providers as well. The No Surprises Act went into effect on January Read More...

Customer service is changing rapidly in the 21st century. It’s not so much that old values are going away or dying off. Maxims like “the customer is always right” still have their merit. It’s still essential for businesses to interact with their clients in a friendly, responsive, and polite way. Showing genuine interest and concern Read More...

This article is part of our series about improving your dental practice operations. You can find the links to the other articles at the bottom of the page. The dentist’s waiting room can be a scary place for patients with dental anxiety, especially those experiencing dental emergencies. If your waiting room is dull, old-fashioned, or Read More...

If you own a dental practice, implementing effective digital marketing campaigns is essential to your office’s success. One aspect of digital marketing that many practices overlook is content marketing, specifically, sending curated emails to their patients each week. We’ve created this guide to help you learn everything you need to know about dental email marketing. Read More...

This is the fifth article in our five-part HVAC marketing series. Links to the other articles are at the bottom of this page. Your customers will always need HVAC services – but that doesn’t mean potential leads will always need your HVAC company. With more potential customers turning to social media or search engines to Read More...