As the business world has largely shifted online, more small business owners than ever before have turned to social media and SEO to expand their brand’s online reach. Small business website promotion can seem daunting or even intimidating to someone new to it, but it doesn’t have to be.
Just as traditional advertising channels like TV and radio once revolutionized the marketing world, digital marketing is similarly poised to change things permanently. Let’s take a look at how you can use social media, Facebook page marketing, and more to kickstart your online reach.
How Important Is Website Promotion?
We all have some concept of the importance of content marketing, creating a personal Facebook profile, and building up our Facebook platform. But just how important is website promotion for a business?
This type of marketing can increase brand awareness and connect you to professional opportunities you might not have otherwise. Website promotion will increase your site’s traffic, driving up revenue over time. Social media and Facebook page marketing can boost loyalty among your current customers and draw in new ones.
Lastly, web promotion is a far smaller investment than many traditional avenues. Instead of spending $30,000 or more on a billboard campaign that might not reach your target audience, you can spend a fraction of that amount on grassroots online growth that will last.
What Are the Methods of Website Promotion?
Many small business owners have built a Facebook business page to reach their audience. Some even run Facebook live events and do other types of Facebook marketing to engage their followers. While this makes a difference, it’s not the only way to get your brand out there.
The best way to improve your online presence is to start with your SEO. With proper search engine optimization, you can expand your audience network and get your content seen by as many users as possible.
A good strategy to do in tandem with social media and Facebook page marketing is to start a blog on your business website. By crafting quality posts that answer common questions in your industry, you’ll improve your rankings on the SERPs or Search Engine Results Pages.
Free Website Promotion Vs. Paid Website Promotion
The great thing about starting out in digital marketing as a small business owner is that you don’t need to pay to see results, and getting started is free. Assuming you already have a hosted business website, it costs nothing but time to set up social media accounts and get started on a posting schedule.
Once you’ve hit a plateau with organic reach, simple social posts, and SEO, though, you have options to expand your reach. With social media and Facebook page marketing, you have the choice to boost specific posts.
You can even run ads through the Facebook Ads Manager and do A/B testing using Facebook analytics. Facebook pixel goes even further and allows you to track visits and clicks to specific areas of your business website.
How Do I Promote My New Website? Or any Website?
Have you searched Google for “How Do You Promote A Website Example?” If so, you probably saw plenty of ads and suggestions ranging from posting on forums, using social media, and even looking into influencer marketing. All of these strategies help, but the best approach is a holistic one.
Many small businesses get their start in social media and Facebook page marketing. It’s easy for even inexperienced creators to draft up digestible content, run a Facebook event or even start a Facebook group to gain some traction.
All of these things will help, but running a Facebook ad or engaging in Facebook marketing in general will only connect you with users on that platform. The best approach leverages the popularity of social media, enhances SEO, and takes advantage of things like blogging and email direct marketing.
1. How To Promote A New Website On Social Media
If you’ve wondered about how to promote your business on Facebook, you’re not alone. Hubspot reports that 93% of businesses are active on the social media behemoth, so it pays to have a Facebook business page.
Facebook marketing offers several ways to engage with both followers and prospects. We’ve covered things like Facebook live and checking analytics through Facebook insights, but you can also take advantage of the explosion in popularity we’ve seen in short-form content.
With Facebook stories, users can see posts at a glance. This is a great place to show off any new deals or promotions you have running. Facebook Messenger also helps by allowing you to answer questions and communicate with both prospects and customers quickly.
2. Instagram Website Promotion
Since Facebook now owns Instagram, users can use their Facebook account to boost post content that they’ve also boosted on the Facebook news feed. You can run a boosted post as an Instagram story or a standard feed post. You can even leverage the popularity of Reels.
Setting up an Instagram account is easy, and you can even import contacts and quickly follow all of your Facebook friends that are also on Instagram. Since Instagram only allows clickable links in bios, be sure to put relevant links there and add calls to action to your posts to drive clicks over to your website or any other page you’d like to advertise. Use the #linkinbio hashtag.
3. Google Website Promotion
The first step for any small business looking to leverage the power of Google in their website promotion is to claim their Google My Business page. Having this page will allow your business to show up near the top of results when someone searches for your business type.
Once you have your GMB page, ensure that all of the listed information is complete and current.
Another great way to reach your custom audience is to pitch industry experts and reporters to set up interviews, guest posts, and other appearances. The more high-quality linkbacks you have, the more reputable your site will appear in the eyes of Google.
Google Website Promotion Services
Social media and Facebook page marketing can take you quite far as a small business owner. Still, you’ll have times when you want to expand beyond Facebook users to reach potential customers.
When you run a Google ad, you can segment based on a number of key demographics, from age and gender to location, interests, and more.
Another great way to promote your website on Google is to lean into video content. Since Google owns YouTube, high-quality YouTube videos tend to rank very high in the SERPs, bringing your brand to a broader audience than ever before.
Promote My Website for Free on Google
Just like social media and Facebook page marketing, you have ways to promote your website on Google without paying a dime. You don’t even have to go through the trouble of accessing your Facebook business page and setting up a Facebook live to boost engagement and gain followers, either.
Consider reaching out to another business owner in your industry and pitching them a cross-posting arrangement. You could interview each other and run featured posts on your respective websites, driving up traffic for both of you.
You could also reach out to influencers and offer a free product or service demo in exchange for a review and feature.
4. Website Promotion Video
We’ve touched on how popular video content is right now, but you don’t need a YouTube account to make an impact on your reach. Tools like Hootsuite, Sprout Social, and Postling allow you to manage your social media and Facebook page marketing all in one place, drafting and sharing posts to multiple channels at once.
Since you can use Facebook advertising for Facebook and Instagram, business owners can easily run campaigns or boost existing posts through the ads manager.
Social media marketing used to focus mainly on text and image content, but that’s changed in recent years. You can now engage your audience with great video content and easily manage ads and boosted posts.
5. Add Web Assistant Chat Functionality
Brand caretaking is just as important as brand awareness. While Facebook Business Manager can give you the opportunity to boost a Facebook post and get it near the top of a given user’s news feed, your brand could take a hit if you’re not responsive.
Users expect to be able to get in touch with brands anytime, anywhere, and that level of responsiveness goes beyond social media. Businesses that add web assistant chat functionality to their site open up a new window of communication for prospects. This can help you answer questions quickly and prevent leads from quickly clicking off your page.
6. Utilize Testimonials To Market Your Website
Social media and Facebook page marketing don’t need to revolve solely around content and boosted posts. You can also solicit testimonials from happy customers and share them through your business Facebook profile or on another social media platform. If you do take this targeted approach, you can even use the ads manager to segment based on a custom audience.
The great thing here is that you can also highlight customer testimonials in blog posts and on your website’s homepage. You might even create graphics with testimonials that you can use on your business social media profile and share on either your Facebook or Instagram stories.
7. Increase Website Conversions with CTAs
While social media and Facebook page marketing offers many alternatives for reaching a new customer, boosting content, and running an ad campaign, you won’t have as many options to customize CTAs.
A Call To Action helps entice visitors to your website and convert them from a lead to a customer. You could set up a visual CTA that offers a free ebook or course to a blog visitor on your site. You could also use an inline CTA and link directly to a page within a new blog post.
The third type of CTA is a hero, which can display prominently on your site and entice users to join a VIP club or similar group. You can even set up a form CTA to gather contact information.
Lastly, you can use a pop-up CTA. These work well for getting new users to sign up for your email newsletter. This leads us right into our final section:
8. Boost Your Website with Email Marketing
Email marketing remains one of the most cost-effective ways for you to reach your target audience where they are. You can conduct A/B testing, segment based on audience type, and even stagger campaigns based on your other marketing channels like social media and blog promotions.
Promote Your Business with Weave
Could you use some help with your website promotion? Weave can help your business grow with social media marketing and SEO. Watch a demo or give us a call at 866-308-2039 today to get started on expanding your reach online.