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Choosing the right payment processing tool matters for any small to medium-sized business. An efficient payment processing system can improve revenue and avoid errors from manual payment processing. From credit card terminals and mobile payments to online invoices and recurring billing, payment processing options can vary in cost, features, and setup. This guide aims to Read More...

VoIP isn’t what it was ten years ago. Rapid technological developments and improved internet speeds have allowed businesses to use VoIP to enhance both internal and external communication, resulting in an experience that delights customers and makes your team more efficient. Just like computer prices have dropped dramatically over the years with a meteoric rise Read More...

In today’s marketplace, small businesses face numerous challenges. These challenges include problems as wide-ranging as client dependence, founder dependence, constant fatigue, money management, and the age-old issue of quality versus growth. Factor in the difficulty of surviving in an economy full of well-established companies and multinational corporations and it’s no wonder so many small businesses Read More...

It starts innocently enough. Another satisfied customer is leaving your location and is full of praise about the service they received. “You are the best in the world,” she says. “I’ve never been to an office where I was treated so well. Thank you so much for everything.” You smile and say you wish that Read More...

Texting has come a long way since Neil Papworth sent the first text message from a personal computer in 1992. By the mid to late 1990s, more Americans had adopted texting as a method of communication, but it was still a slow, clunky, and expensive endeavor. With the advent of smartphones and a current mobile Read More...

Do you know what you provide for your patients? Before you answer something like, “oral hygiene” or “clear vision,” first consider this quote by economist, Theodore Levitt: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” Marketers across the globe have shared this quote over the years to encompass hammers, beds, Read More...

Even with a winning idea, the best location, and a killer reputation management team, businesses still need a strong online presence to thrive in today’s digital world. Review management helps businesses actively shape that presence by managing customer feedback across key platforms. With over 627,000 new businesses opening every year, standing out often depends on Read More...

The competition in your industry is fierce. Chances are, there are a dozen or more businesses in your community that provide the same service that you do. So, how do you set yourself apart from the competition, and how do you create a client base that’s full of raving fans? It’s not always about what Read More...

Did you know that 90% of customers read online reviews before visiting a business?¹ Not only that, but most of them trust and value these third-party opinions as much as if they were a personal recommendation from a friend. While reviews are a valuable tool for building your reputation and establishing trust in your community, Read More...

You might have heard the story about a young girl who came home from school to find her mom cutting the ends off the pot roast before cooking it. When the girl asked her mom why she cut the ends off, her mom responded that she didn’t know why– it was just the way that Read More...

Everyone is busy, and convincing your patients to keep appointments, especially for routine and non-urgent office visits can be a challenge. Looming work deadlines, family obligations, and social commitments can all seem more important in your patients’ minds than a routine oral hygiene appointment or an eye exam. However, missed appointments can be detrimental to Read More...