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Samantha Toth is an ABO certified optician and the President of Innereactive. As a professional speaker, she lectures internationally, teaching optometrists and opticians proven strategies for marketing their practices and enhancing the patient experience. Her niche expertise led her to be named one of the “Most Influential Women in Optical,” and her company was named one of Michigan’s Top 50 Companies to Watch in 2016.
Your practice’s relationship with patients is built over time, nourished by positive experiences in their journey, grounded in expectations, and confirmed through repeated interactions. Identify specific checkpoints in the patient journey to enhance their experience. You’ll learn strategies for contactless patient interactions, maximizing time spent with each patient, minimizing their time in the office, and how to properly merchandise to attract new patients. You’ll improve existing patient retention and help patients make better purchasing decisions.
Optometry in the age of Disruptors: When Patients are Harmed.
The hyper-connected patient experience: utilizing modern technology to create the best patient experience
Telemedicine & telehealth: a practical guide
Social media 201: Advanced tips for growing your audience
The local marketing that you have to be doing in 2020
How to get people to care about what you have to say or sell!
3 Decisions that create resilience
My 5 tips to accelerating growth after 20+ years as CEO
Regardless of how large and daunting a task may be you can always execute your way through it
How to scale great decision making in your growing business
Purchase, purpose, and party--grow and retain the right way
How technology went from a luxury to a must for small business
How to leverage data--we know your competitors aren't
Discover how the Weave platform can help you grow your business like never before.