This course will help you understand what a patient is going through during non-routine care. Many procedures are scary for our patients, causing anxiety and fear. Learn how to read the non-verbal signs as well as how to help them understand what to expect. Utilizing care and compassion with your patients can decrease a concerning situation.

Coach Turned Player: Care, Compassion and Concerning Situations

Dr. Gould is a professional speaker, practice management consultant, author and practice owner of two private practice in the Twin Cities. As a 4th generation optometrist with over 15 years of consulting experience for both the private and public sectors, Dr. Gould brings an unforeseen depth of knowledge, experience and insight to the industry. To date, Dr. Gould has helped elevate over 40 practices and large-scale private equity-based firms in the ophthalmic industry to their fullest potential. When not serving his patients or presenting, Dr. Gould enjoys writing articles on Practice Management for various business and clinical platforms.
Key performance indicators (KPIs) assess the overall financial and operational efficiency and performance of a practice compared to industry averages to drive revenue and optimize cash flow. Learn which KPIs are important to track, what the numbers mean, how frequently to track them, and what can be done to improve them. Training also includes industry-specific stats and information to help practices understand if they are high performing or determine areas for improvement.

Unlock the potential of telemedicine for eye care

Samantha Toth is an ABO certified optician and the President of Innereactive. As a professional speaker, she lectures internationally, teaching optometrists and opticians proven strategies for marketing their practices and enhancing the patient experience. Her niche expertise led her to be named one of the “Most Influential Women in Optical,” and her company was named one of Michigan’s Top 50 Companies to Watch in 2016.
Your practice’s relationship with patients is built over time, nourished by positive experiences in their journey, grounded in expectations, and confirmed through repeated interactions. Identify specific checkpoints in the patient journey to enhance their experience. You’ll learn strategies for contactless patient interactions, maximizing time spent with each patient, minimizing their time in the office, and how to properly merchandise to attract new patients. You’ll improve existing patient retention and help patients make better purchasing decisions.

Redefining the patient experience &amp; journey

Light is all around us, it is a constant presence. Light is dynamic, but most of us don&#8217;t notice how light is constantly changing. Our body needs light, it is essential to our health and the way we feel, but as we are living more and more indoors we are losing our connection to natural light and we are exposed to more artificial lights, brighter lights, stronger lights. This daily under exposure or overexposure impacts both our visual performance and general health. This course will explore light and our relationship with it. Its long-term phototoxic effect on vision, short-term impact on our daily lives, and the ability of ocular solutions to manage light under all circumstances.

Light Management: The need for Ocular Solutions

Samantha Toth is an ABO certified optician and the President of Innereactive. As a professional speaker, she lectures internationally, teaching optometrists and opticians proven strategies for marketing their practices and enhancing the patient experience. Her niche expertise led her to be named one of the “Most Influential Women in Optical,” and her company was named one of Michigan’s Top 50 Companies to Watch in 2016.
Your practice’s relationship with patients is built over time, nourished by positive experiences in their journey, grounded in expectations, and confirmed through repeated interactions. Identify specific checkpoints in the patient journey to enhance their experience. You’ll learn strategies for contactless patient interactions, maximizing time spent with each patient, minimizing their time in office, and how to properly merchandise to attract new patients. You’ll improve existing patient retention and help patients make better purchasing decisions.

Social media 201: Advanced tips for growing your audience

Alison Faulkner of The Alison Show has made a career doing whatever she feels like doing. But it always involves finding ways to feel awesome and help others feel awesome too. Alison is a branding and events expert with a highly engaged online community. She hosts an iTunes top 100 podcast with her music producer hubby called Awesome with Alison. And founded Alison&#8217;s Brand School which has helped thousands through workshops and online courses that empower entrepreneurs with the heart to build a brand that can support their dreams. She collaborates and consults with Fortune 500 companies and believes in love, dancing inappropriately, and putting your own name in lights.

How to get people to care about what you have to say or sell!

Johny Wudel is the former VP of Product at Weave. His background includes product development and customer experience in tech and other industries, including food &amp; beverage and non-profit. He has run a small business and has also worked with various Fortune 500 companies, including Google, Burger King, T-Mobile, and Under Armour. He has an undergraduate degree from BYU and an MBA from Harvard Business School.

Tools for innovating on the customer experience

Over the past 2 decades, Smith has founded 4 companies, 3 in the technology arena and now his current company, Four Foods Group, which he founded in 2009 with his wife, Shauna. As a food and beverage investment, operations and growth company, he has successfully raised over $350 million, created over 23,000 jobs across America, and successfully developed over $200M in restaurant real estate. He has exited businesses through both private and public exits. Smith is also a Managing Partner of Mercato Partners, a growth equity firm based in Salt Lake City, Utah. He leads the Savory Fund practice which is focused on scaling highly profitable, yet undiscovered brands within the food &amp; beverage industry. Smith and his team have generated over $1 billion in sales over the past 10 years.
Andrew was a recipient of the 2017 EY Entrepreneur of the Year® award in his category, and KPMG’s Entrepreneur of the Year in 2017. He also served as an EY Judge for the 2018 and 2019 EY Entrepreneur program. He was also a BusinessQ Triple Crown Recipient in 2018.

My 5 tips to accelerating growth after 20+ years as CEO

Dale Murphy, one of the most popular athletes to ever play in Atlanta, Dale had a 19+ year in the Major Leagues and is one of the youngest players in MLB history to win back-to-back NL MVP Awards. A 7-time All Star, Dale was chosen in the first round of the 1974 MLB draft and retired in 1993. He now travels the country speaking to businesses about topics such as Resilience, Teamwork, Big League Leadership, and How to Create a Winning Culture. He and his wife, Nancy, have been married 40 years and have 8 children and 14 grandchildren.

3 Decisions that create resilience

Kortney Osborne is a passionate marketing executive with experience in building world-class unicorns. She is currently VP of Marketing at Weave where she leads Demand Gen, Creative, Communications, Events, Content, Marketing Operations, Affiliate Marketing and other areas across the company. Prior to Weave, she worked at Qualtrics where she was a founding member of the marketing team. At Qualtrics, she built and oversaw the global marketing campaigns and events teams, including the Qualtrics annual event, helping create moments that helped lend the company to an $8B acquisition.
Kortney is a lover of food, travel, her three children and Oprah (not necessarily in that order). She is a board member for the Women’s Success Center at Utah Valley University and enjoys mentoring and supporting women through their educational and professional pursuits. She also enjoys stand-up comedy and is a forever Hoya.

Simplify your marketing--increase your impact

Jeff is the former Chief Product Officer and Chief Marketing Officer at Vivint Smart Home where he oversaw the company’s technology, product development, new business development, and strategy functions. During his tenure, he led the development of several multi-million dollar product lines across the firm’s security, video, and automation verticals. In his CMO role, he increased the company’s brand recognition and channel development, generating tremendous interest from consumers, media, and partners.
Before joining Vivint in 2013, Jeff spent nearly a decade at Nike, Inc., most recently as Senior Director for Mobile and Web Design at Nike+, Nike’s industry-leading activity tracking service. Jeff has worked across the landscape of the Nike Brand, including leading digital and marketplace communication for NIKEiD (Nike’s custom footwear experience), Nike Basketball, and the LeBron James brand.
Jeff has a bachelor’s degree from Brigham Young University and an MBA in Marketing from the University of Oregon.

How to scale great decision making in your growing business

Rachel Nilsson, founder and CEO of Rags, formally known as Rags to Raches, started her children’s clothing company with function, fashion and fit being her main focus. RAGS unique and functional kid’s one-pieces are void of frustrating snaps or buttons, featuring an elastic neckline for easy on and easy off. Rags has seen some great growth and has been featured in Vogue, Huffington Post, Forbes and just recently partnered with Disney, Star Wars and Marvel. What started as a hand-made hobby trying to solve a problem ended up becoming a multi-million dollar business.

Purchase, purpose, and party--grow and retain the right way

Dr. Carlos Kemeny is the author of the IMPACTDATA Revolution at Weave, where he directs business intelligence and data science. Prior to joining Weave, Carlos strategically advised several Fortune 250 C-suites and senior executives on business intelligence and analytics, served as a subcommittee member on U.S. Secretary of Commerce Penny Pritzker’s National Advisory Council for Innovation and Entrepreneurship, and was an MIT Clean Energy Prize Semifinalist.
Carlos has a BS in Mechanical Engineering and MBA from Purdue University, as well as an MS in Engineering &amp; Public Policy (EPP) and dual-PhD in EPP and Technological Change &amp; Entrepreneurship from Carnegie Mellon University and Católica Lisbon School of Business and Economics. He is a father of four incredible children, founder of two data startups, violinist of 30+ years, Boston Marathoner, and tri-lingual.

How to leverage data--we know your competitors aren't

Skye PoVey is the Vice President of Sales at Weave, the premier customer communication platform for service-based businesses, where he grew the sales team from 10 people to over 160 people in under two years and doubled revenue three years in a row.
Skye holds a Bachelor of Business Administration in Business Administration and Management from Brigham Young University.

How technology went from a luxury to a must for small business

Dave Taylor joined Impartner as the chief marketing officer in 2015, and leads the development and execution of the company’s global marketing and product development strategy. Taylor brings more than two decades of marketing experience and a legacy of success in building high-tech businesses to his role. He most recently served as vice president of marketing, product and corporate strategy at WatchGuard Technologies, and was key in transforming WatchGuard into the most highly awarded company in the network security space. Prior to WatchGuard, Taylor co-founded Sparxent, a rollup of value-added service providers in the mid-market space, which grew to more than $50M of annualized revenue within two years.
Taylor also held sales and marketing roles at LANDesk Software for more than a decade and was part of the executive team that orchestrated the spinoff of LANDesk out of Intel. He spent five years of his career with Intel in the UK, serving as general manager of Intel EMEA.
Taylor holds a master’s degree from Brigham Young University’s Marriott School of Management

Regardless of how large and daunting a task may be you can always execute your way through it

Adam Smith is the Website Team Lead at Weave. He has been in the online marketing world for over 8 years and has owned a boutique SEO agency for more than 4 years helping multiple businesses achieve exponential growth. He also has owned a dental office and has recently helped his father build his engineering companies online presence.
When he is not busy ranking websites, he loves playing with his kids, playing the guitar and mountain biking.

The local marketing that you have to be doing in 2020

Marty Smuin has more than 25 years of management experience in business development, sales and marketing and operations; spending much of that time in senior executive roles. His industry experience ranges from wireless telecommunications, storage management and application software, media and ecommerce. Much of Marty’s experience has been gleaned in the international business arena having amassed considerable experience in Europe, Latin America, Australia and Asia. Marty has also worked extensively with start-ups from concept to exit and has help raise tens of millions of dollars from angel investors, VC’s and private equity firms. Marty has consistently exceeded expectations and specializes in strategy, execution and the development of highly effective teams.