Free Resource Library

Being a small business owner can be extremely rewarding, but an increasing number of entrepreneurs need mental health resources and support. Learn about the challenges faced by those in such positions and how to improve small business mental health and well-being. Understanding the Unique Stressors of Small Business Ownership Owning a small business often brings Read More...

Effective text marketing strategies can help small healthcare businesses reach customers instantly and can help these businesses avoid declining email open rates or disruptive phone calls. Today, over 79% of Americans own a smartphone, and the average user checks their phone a staggering 150 times per day. Small business text message marketing can deliver open Read More...

As a business owner, you may already use short code or long code numbers to text message customers, but things have changed: 10DLC is the new system. Consumers might miss the industry-wide changes, but the process for incorporating 10DLC impacts how U.S. businesses will contact their customers via text messaging and SMS campaigns. This article Read More...

When patients call your medical practice, they want a personalized interaction that answers their questions and provides all the information they seek. But if your practice is like many, you may feel overwhelmed by the number of daily calls you receive. Using an IVR system — and leveraging effective IVR prompts — can make this Read More...

If you work in esthetics, you must stay up to date on the latest professional equipment in the beauty and healthcare industries. As technology evolves, so do skin care products, Hydrafacial machines, contouring devices, magnifying lamps, and much more. When you buy esthetician equipment aligned with the latest best practices, you can deliver high-quality service, Read More...

Physical therapists and physical therapist assistants perform invaluable work. Without them, patients would struggle to regain function in post-surgical rehab. Many would live with ongoing pain, making it nearly impossible to live a normal life. Although the number of recent physical therapy graduates has risen somewhat, the industry still suffers from a serious physical therapist Read More...

When most think about improving the patient experience, they focus on refining medical care while overlooking the importance of customer service. Customer service in healthcare is more than just phone calls; it is a vital aspect of the patient experience. When you provide good customer service, patients experience well-rounded care with access to the right Read More...

X (formerly Twitter) has over 300 million users, and it’s still growing.¹ Most major brands take advantage of X to get exposure through viral tweets, hashtags, and influencers. Even small businesses can benefit from spreading the word about their brand on Twitter because it requires little to no social media marketing budget to increase brand Read More...

Without robust dental data analytics, identifying operational gaps or measuring performance against competitors is largely guesswork. By leveraging dental practice analytics, offices can move beyond basic reporting to true comparative benchmarking.  This data-driven approach allows practices to track KPIs, such as treatment plan acceptance, conversion rates, and scheduling lag, to pinpoint bottlenecks and refine patient Read More...

Is your business overwhelmed with incoming phone calls? Congratulations—high call volume often indicates that a business is booming. However, managing an influx of calls while dedicating an appropriate amount of time to each caller can be challenging. If you’re struggling with high call volume, there are solutions you can adopt to redirect callers to other Read More...

Mobile phones have come a long way since the bulky, brick-like devices they originated as. Gen Z members watching 1987’s Wall Street would be hard-pressed to recognize the device held by Michael Douglass on the beach in that one iconic scene as a telephone, much less a fully functional cellphone. Nowadays, every single one of Read More...

Marketing looks radically different today than it did decades ago. Digital marketing has evolved from a niche strategy to an essential part of almost every company’s approach. Websites, social media, and online advertising are now fundamental to any business strategy. With the increase in digital connectivity, the line between your business’s online reputation and its Read More...