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There’s no denying that social media changed the world and the way people interact with each other  – after all, there are over 4 billion social media users in the world right now. However, it also impacted the advertising industry. Nowadays, most of the biggest national and international corporations have a social media profile, often Read More...

Millennial and Gen Z consumers are raising the digital bar on home services pros, creating new opportunities and challenges for HVAC, plumbing and electrical small businesses, a new survey from Weave finds. While some things stay the same — overwhelmingly, 73% of respondents prefer using locally-owned home service businesses compared to franchises or national chains Read More...

If you’re a local electrician, marketing your small business is one of the most effective steps you can take to increase revenue. Since 58% of shoppers do an online search before booking an appointment with an electrical company, your online presence is key to attracting customers and generating revenue. However, you may not have the Read More...

21st century communication is undergoing a transition. This change is being spurred on by a number of factors, including rapid technological developments and major global events. As our society responds to the various political, social, and economic forces shaping both policy and practices, it’s crucial that businesses lead in the switch to better forms of Read More...

Emailing has been a widely accepted form of communication in our culture for a few decades now. Though the vast majority of people use email on a regular basis, it’s not commonly thought of as a marketing tool. In recent years, however, businesses have started to unleash the potential of emailing in their marketing strategies. Read More...

You might be able to get away with a single phone line when your business is brand new, but as you add employees, you’re going to need a more professional solution. Here’s the good news: enterprise-level functionality is now available to businesses of all sizes without an enterprise-level price tag. By installing a PBX phone Read More...

Payment processing can be dull and monotonous without the right support. Luckily, there are helpful payment processing tools to help your business spend less time collecting payments and more time taking care of customers. What is a payment processor? A payment processor is a third-party company that businesses use to accept credit and debit card Read More...

Texting has come a long way since Neil Papworth sent the first text message from a personal computer in 1992. By the mid to late 1990s, more Americans had adopted texting as a method of communication, but it was still a slow, clunky, and expensive endeavor. With the advent of smartphones and a current mobile Read More...

Even with a winning idea, the best location, and a killer reputation management team; businesses still need a strong online presence to thrive in today’s digital world. Over 627,000 new businesses open every year, which means thousands of new potential competitors.¹ You need to stand out, and developing your online image is one place to Read More...

Did you know that 90% of customers read online reviews before visiting a business?¹ Not only that, but most of them trust and value these third-party opinions as much as if they were a personal recommendation from a friend. While reviews are a valuable tool for building your reputation and establishing trust in your community, Read More...

You might have heard the story about a young girl who came home from school to find her mom cutting the ends off of the pot roast prior to cooking it. When the girl asked her mom why she cut the ends off, her mom responded that she didn’t know why– it was just the Read More...