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If you run a spa or esthetics business, your front desk staff likely spend a significant portion of each day making and answering phone calls. Clients call your practice to inquire about your services and book appointments, and while these queries are valuable, they take your staff’s time and attention away from greeting visitors at Read More...

If you think the morning huddle or weekly meeting at your dental practice is just about going over scheduling for the day, you need to think again. These routine gatherings set the tone for your daily operations. When done well, they bring your team members together with clear objectives and open dialogue. The right dental Read More...

Sales and marketing teams usually share a common goal: Successfully generate and convert leads into satisfied customers. With artificial intelligence becoming a major force in various industries, it’s no surprise that professionals are integrating AI into their lead generation process. What are the AI tools that support lead generation efforts, and how can sales reps Read More...

You may remember the classic quote, “If you build it, they will come,” from the 1989 movie Field of Dreams. Sadly, this approach doesn’t quite work when it comes to your business’s growth. You can’t expect clients or patients to come to your business on their own. Instead, you need effective lead generation strategies to Read More...

Planning for a new year in healthcare is a lot like tidying up a busy workspace. You look around, notice what’s working, find a few things that need attention, and start thinking about how you want everything to run moving forward. As you prepare for 2026, it helps to look at your team, your patient Read More...

Becoming a dentist can be a lucrative, rewarding career path for those looking to enter the medical field and work directly with patients. But it is also important to know the challenges of being a dentist to set realistic expectations about what this role entails. Dentists face a range of difficulties, including stress from long Read More...

Key takeaways AI in ophthalmology centers around machine learning and image analysis to better detect, diagnose, and manage various eye diseases. Artificial intelligence improves screening precision, expands access to care, and helps clinicians make more informed treatment decisions. Practices that pair AI technology with strong patient communication tools can deliver better outcomes and build lasting Read More...

Receptionists play a vital role in virtually every service-based business. If you are looking to fill a receptionist role in your business or healthcare practice, following a few essential steps can help you find the ideal candidate and gain the most benefits from this professional role. Discover how to hire a receptionist and the key Read More...

If you want to attract more patients to your dental office, Google reviews can serve as a powerful tool. But if your practice is like many, you don’t organically receive many patient reviews. Implementing strategies to acquire more patient reviews can help you leverage this effective marketing tool, instilling trust in potential patients and making Read More...

Every practice has pain points they’ve just accepted as “the way things are.” Artificial intelligence is proving those headaches don’t have to exist at all. Chris Balbi, marketing leader at Meesha Aesthetics, has been testing, tweaking, and proving how AI can solve problems most practices don’t even realize can be automated. His approach shows that Read More...

The exam room is no longer the only place where patient experience is defined. In today’s world, a missed call or clunky intake process can be just as detrimental as a misdiagnosis. Patients expect immediacy, personalization, and professionalism from the first interaction, and healthcare practices are expected to deliver just that, even as they battle Read More...

Many providers wonder how to grow their practice without losing the essence of personal care. For Dr. Jeffrey Ellis, a board-certified dermatologist in New York, the answer lies in thoughtful systems, strong communication, and smart use of technology. Dr. Ellis suggests a solution to build systems that support, but not replace, what matters most: people. Read More...