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Key takeaways Focusing on a patient’s needs enhances both patient acquisition and retention. Local SEO efforts and online reviews boost your practice’s visibility and credibility. Continuously refining campaigns based on patient feedback improves results. Using privacy-safe analytics helps you gain valuable insights while maintaining trust. Tailored marketing efforts are crucial for healthcare organizations In today’s Read More...

A strong digital presence is a crucial element of attracting new patients and building a positive reputation as a healthcare practice. With medical search engine optimization (SEO), you can reach more users with your digital presence and stand out in a competitive healthcare market. SEO increases your website’s search engine rankings to drive website traffic, Read More...

Terminating a physician-patient relationship is a task that sometimes arises when a physician is no longer willing to provide care. This might occur for a range of reasons, such as the patient failing to comply with treatment or not paying their bills. However, physicians must take care to approach this process compliantly. Sending an official Read More...

Key takeaways A welcoming and comfortable waiting room can significantly improve patient satisfaction and retention. Offering entertainment and educational content helps reduce perceived wait times and keeps patients informed. Streamlining check-ins and managing patient flow can minimize wait times and improve efficiency. Personalizing the patient experience with amenities, staff engagement, and technology enhances patient comfort Read More...

Why a strong healthcare marketing plan matters An effective marketing plan for healthcare organizations can help providers acquire new patients as well as keep their current patients satisfied. Set high patient expectations through your marketing tactics and exceed them by delivering exceptional care. While there are tremendous benefits to gain, building a healthcare marketing plan Read More...

Why “difficult” encounters happen Working in healthcare can force you to deal with various difficult patient scenarios. Examples include individuals who receive bad news, make inappropriate requests, or air their grievances toward you or your staff.  According to the American Academy of Family Physicians, providers describe roughly 15% of patient encounters as difficult. These types Read More...

Gone are the days of basic magazine advertising and expensive radio ads. Today’s healthcare institutions are investing in digital-first marketing efforts so they can send personalized messages to every potential patient. As healthcare advertising transitions from conventional methods to a more sophisticated approach, patients expect tailored, accessible experiences, and your medical practice needs to deliver. Read More...

Key takeaways Your patient retention rate measures loyalty and shows areas for improvement. High retention boosts revenue and practice growth. Accurate tracking needs clear data and formulas. Follow-ups and reminders improve retention. What is a patient retention rate? As a healthcare provider, you should know how to calculate patient retention rates. This formula is essential, Read More...

Key takeaways Combine content, social media, ads, and referrals to attract patients. Align your digital and offline marketing efforts. Simplify scheduling and offer real-time support to enhance the patient experience. Track performance with data analytics to revise your patient acquisition efforts. Discover patient acquisition strategies that work. No healthcare practice can thrive without an effective Read More...

These days, medical marketing goes far beyond putting up a billboard or running an ad in the local paper. It’s about building genuine connections in your community and standing out in the crowded healthcare market. Whether you’re a solo provider or part of a larger hospital, having a smart, well-rounded strategy is key to attracting Read More...

What if your practice operated like a tech startup—constantly innovating, adopting the latest tools, and rethinking the way you work? This is the mindset that’s driving success for Dr. Brianna Rhue, an optometrist and practice owner who’s pushing the boundaries of innovation in healthcare. In an era where disruption is the new norm, Dr. Rhue Read More...

As a healthcare provider, you work tirelessly to provide superior patient care. Why not celebrate the efforts of you and your staff? Patient Experience Week is the perfect opportunity to honor the hard-working individuals who provide a high-quality patient experience. Check out the importance of PX Week celebrations, how they impact both patient satisfaction and Read More...