The language of social media and social media marketing can sometimes be a little challenging for those who don’t have much experience in these fields. At the same time, it is essential to know all the ins and outs of social media marketing strategies to find and implement the best course of action for your dental practice.
Today we’re taking a closer look at dentist hashtags and how they can be used to increase engagement and get noticed on social media!
Navigating various social media platforms can be challenging both for its users and marketers. To make this task easier, the hashtag was invented. Hashtags are a navigational tool that allows users to quickly find information (usually some relevant and related post) on social media platforms.
How to make a hashtag? All you have to do is place the # symbol before a word or phrase. #HappyMonday, #BackToSchool, and #Smile are good examples of how hashtags are used on social media sites.
How to Use Dentistry Hashtags to Grow Your Dental Practice
Our hashtag research continues with the important question. How to use dental hashtags to grow your dental practice and reach your target audience?
Well, hashtags are used to organize information. Therefore they can make your dental practice more visible to the social media platform users. It’s not a bad idea to put in hashtag the name of your practice in your social media posts so that anyone interested in your services or content can easily find you.
Another fantastic way to get more buzz on a social channel is to create a movement. Dental professionals have an opportunity to create memorable campaigns around teeth health, dental hygiene, and other relevant topics. With the right hashtag, you can create a community around a particular issue and gain more customer engagement!
10 Types Of Hashtags to Use In Dentistry
We prepared 9 types of dentist hashtags that can be relevant to any dentist that cares about dental marketing. Here’s how you can make any follower fall in love with your content!
1. Choose Safe With Teeth Hashtags
Any hashtag regarding teeth health and the basis of the dentist practice is a good place to start. These could be as simple as #theeth, #smile, #tooth, or #smilemakeover. They are not difficult to come up with but remember not to put too many hashtags in one post. Three to four in a single tweet or Facebook post is enough.
2. Use Dentist Quotes With Relevant Hashtags
If you want to have more fun with it, you can post some funny dentist quotes and summarize them with some relevant hashtags. For example, it’s a great way to remind people about annual check-ups without it being so serious.
3. Use Instagram Hashtags
Instagram is a hashtag-friendly social network, so you can be a little looser with how many of them you put in your content. The great thing is that you can put hashtags in your Instagram posts and your Instagram story.
You can also save your Instagram live and add hashtags to it on your Instagram account so every Instagram user can discover you. Instagram dental marketing has a lot of potential, so use it well.
4. Add Popular Hashtags
Popular hashtags are the ones that can help you be more relevant. Of course, the more popular hashtag, the more people will be using it, so it might be harder to get noticed that way. Still, something like #smiletransformation can be a great addition to your content.
5. Don’t Shy Away From Trending Hashtags
Instagram marketing, as well as digital marketing on other social platforms, can be a tricky business. You can gain a lot but using trending hashtags that are very popular, usually for shorter periods. When it’s somewhat relevant to your dental practice, use them, but don’t overdo it. You can alienate more than one person by being too over the top online.
6. Come Up With a Branded Hashtag
A branded hashtag is a particular hashtag unique to your brand. It’s a great way to make yourself stand out. Coming up with an original idea may present some difficulties, but it’s usually worth the effort.
7. Benefit From Niche Hashtag
A niche hashtag is a hashtag specific to the topic or community you’re trying to reach. Adding it to your content will help you connect with people interested in some dentistry-related matters.
8. Don’t Forget About the YouTube Video Marketing Dentistry Hashtags
If you use a YouTube channel for your dental marketing, you can use hashtags to connect your content with similar content on the platform. This way, your YouTube video can be shown next to other videos, and you can gain a more significant following thanks to that.
9. Use Dental Treatment Hashtag
Hashtags like #teethwhitening, #veneers, #cosmeticdentistry, and other similar phrases can attract to your business profile people that are already interested in these procedures and are looking for the right dentist.
10. Add Dental Practice Location Hashtag
And lastly, let people know in your Facebook ads, Google ads, and social media channels where they can find you! This is another way to get discovered by people living in your proximity.
Using hashtags in your social media posts is an effective way to get more eyeballs looking at you. Don’t avoid putting some fun, unique, trendy, or niche hashtags to increase your visibility online. For more resources, you can visit the American Dental Association page. For help with your dental marketing strategy watch a demo from Weave.