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Small Business Articles

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Jul 31, 2025
Small Business Mental Health and How to Protect It

Being a small business owner can be extremely rewarding, but an increasing number of entrepreneurs need mental health resources and support. Learn about the challenges faced by those in such positions and how to improve small business mental health and well-being. Understanding the Unique Stressors of Small Business Ownership Owning a small business often brings Read More...

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May 12, 2025
6 Text Messaging Marketing Strategies for Your Healthcare Small Business

Looking for a way to reach your patients that ensures they’ll actually see your message? Have you tried text messages yet? Email open rates are falling fast, and calling clients on the phone can be an unwelcome interruption in their day. Today, over 79% of Americans own a smartphone, and the average user checks their Read More...

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Jan 10, 2025
10DLC for Small Business: Common Questions and Terms Explained

As a business owner, you may already use short code or long code numbers to text message customers, but things have changed: 10DLC is the new system. Consumers might miss the industry-wide changes, but the process for incorporating 10DLC impacts how U.S. businesses will contact their customers via text messaging and SMS campaigns. This article Read More...

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Aug 6, 2024
Effective IVR Prompts: Key to Patient Satisfaction in Medical Practices

When patients call your medical practice, they want a personalized interaction that answers their questions and provides all the information they seek. But if your practice is like many, you may feel overwhelmed by the number of daily calls you receive. Using an IVR system — and leveraging effective IVR prompts — can make this Read More...

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Apr 8, 2024
Managing Your Practice’s Esthetic Equipment

If you work in esthetics, you must stay up to date on the latest professional equipment in the beauty and healthcare industries. As technology evolves, so do skin care products, Hydrafacial machines, contouring devices, magnifying lamps, and much more. When you buy esthetician equipment aligned with the latest best practices, you can deliver high-quality service, Read More...

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Mar 13, 2024
Tackling Physical Therapist Shortages

Physical therapists and physical therapist assistants perform invaluable work. Without them, patients would struggle to regain function in post-surgical rehab. Many would live with ongoing pain, making it nearly impossible to live a normal life. Although the number of recent physical therapy graduates has risen somewhat, the industry still suffers from a serious physical therapist Read More...

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Feb 15, 2024
Guide to Exceptional Customer Service in Healthcare

When most think about improving the patient experience, they focus on refining medical care while overlooking the importance of customer service. Customer service in healthcare is more than just phone calls; it is a vital aspect of the patient experience. When you provide good customer service, patients experience well-rounded care with access to the right Read More...

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Sep 15, 2023
How to Promote Your Small Business on X (formerly Twitter)

X (formerly Twitter) has over 300 million users, and it’s still growing.¹ Most major brands take advantage of X to get exposure through viral tweets, hashtags, and influencers. Even small businesses can benefit from spreading the word about their brand on Twitter because it requires little to no social media marketing budget to increase brand Read More...

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Aug 5, 2023
Dental Practice Analytics: Getting Actionable Insights

Dental offices often face challenges in benchmarking their performance against industry standards and competitors. Without access to comparative data, it becomes difficult for them to identify areas of improvement and measure their success relative to their peers. But this can be solved by utilizing Practice Analytics. Practice Analytics enables dental offices to benchmark their performance Read More...

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Aug 2, 2023
9 Common Ways to Effectively Manage High Call Volume

Is your business overwhelmed with incoming phone calls? Congratulations—high call volume often indicates that a business is booming. However, managing an influx of calls while dedicating an appropriate amount of time to each caller can be challenging. If you’re struggling with high call volume, there are solutions you can adopt to redirect callers to other Read More...

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Apr 20, 2023
How to Schedule A Text Message on iPhone and Android Devices

Mobile phones have come a long way since the bulky, brick-like devices they originated as. Gen Z members watching 1987’s Wall Street would be hard-pressed to recognize the device held by Michael Douglass on the beach in that one iconic scene as a telephone, much less a fully functional cellphone. Nowadays, every single one of Read More...

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Mar 11, 2023
An Owner’s Guide to Online Business Reputation Management

Marketing looks radically different today than it did decades ago. Digital marketing has evolved from a niche strategy to an essential part of almost every company’s approach. Websites, social media, and online advertising are now fundamental to any business strategy. With the increase in digital connectivity, the line between your business’s online reputation and its Read More...