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Plumbing is one of the most critical industries in the world. Everyone needs the services of a plumber from time to time, and without these professionals, our country’s sanitation and health would be at risk. Many people think that essential plumbing companies are consistently profitable. Unfortunately, this isn’t always the case. Overhead costs like equipment, Read More...

Facebook is an online social media platform that millions of people use every day. That makes it ideal for building a positive company image, expanding the customer pool, and improving your online presence among competitors. It is a platform that helps you manage your interaction with customers, send them short answers, and target your audience Read More...

This is the first article in our three-part Marketing for Doctors series. Links to the other articles are at the bottom of this page. A hundred years ago, most towns only had one or two medical practices that provided treatment to everyone in the area. Today, however, patients have access to numerous specialized healthcare options Read More...

Is your podiatry practice falling behind other practices in your area? If so, digital marketing could be the solution. Digital marketing is the process of engaging current and potential patients through digital technologies, such as smartphones and computers. Implementing digital marketing strategies for your podiatry practice is essential to staying competitive with other practices in Read More...

Since the first wave of the SARS-CoV-2 virus – better known as COVID-19 –swept the nation in March 2020, the pandemic has had a profound effect not only on the nation’s health but also on its economy leaving hospitals and clinics struggling to stay afloat.¹ Eighteen months in, one of the most pressing challenges hospitals Read More...

Small businesses face an ever-increasing array of challenges. Having the right tools to acquire, retain, and delight customers is just one of the many things business owners have to think about, but it’s arguably one of the most important. No matter how good your product or service is, if you’re unable to communicate with customers Read More...

As many medical practices began to lift restrictions and return to their pre-COVID patient protocols this summer, Weave fielded a survey of over 1,400 patients and providers to understand how patient expectations had changed during the pandemic. That study found that a new patient boom, staffing shortages, and changing client expectations would challenge small healthcare Read More...

Did you know that 60% of people ¹ report that being on hold for too long is the number reason they have a terrible experience with a company’s customer service department? Another top complaint, according to a recent report ² on communication trends, is having the same conversation with multiple customer service representatives. If you’ve Read More...

The onset of the COVID-19 pandemic in 2020 changed virtually every aspect of life as we know it. Employees went home, businesses closed down, schools shut their doors, and families found themselves staring at the same four walls day after day. As the stress, uncertainty, and anxiety surrounding the COVID-19 pandemic mounted, more people turned Read More...

You might be surprised to hear that customers still call businesses. Despite social media, email, and live chat via the Internet, most people still interact with companies over the phone. In fact, 42% of the population reaches out to a business via the telephone at least once a week.¹ And, 65% of people say that Read More...

If you’ve watched the news lately, you probably know about the labor shortage impacting a wide range of industries across the U.S. As of April 2021, over 9.3 million job openings were available across the nation, leaving businesses without enough staff to perform daily operations and remain successful.¹ One sector that labor shortages have severely Read More...

Owning an HVAC business can be highly profitable and rewarding. However, it also includes many day-to-day tasks that you never imagined would take up so much of your time — such as marketing. Marketing is an essential aspect of running any business, be it an HVAC business or another local company type. Keeping up with Read More...