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This article is part of our series about improving your dental practice operations. You can find the links to the other articles at the bottom of the page. The dentist’s waiting room can be a scary place for patients with dental anxiety, especially those experiencing dental emergencies. If your waiting room is dull, old-fashioned, or Read More...

This article is part of our series about improving your dental practice. You can find the links to the other articles at the bottom of the page. If you own a dental practice, implementing effective digital marketing campaigns is essential to your office’s success. One aspect of digital marketing that many practices overlook is content Read More...

This is the fifth article in our five part HVAC marketing series. Links to the other articles are at the bottom of this page. Your customers will always need HVAC services – but that doesn’t mean potential leads will always need your HVAC company. With more potential customers turning to social media or search engines Read More...

Even if you’ve got a booked schedule, you still understand the importance of physical therapy referrals. A patient referral can come from multiple channels, including current or past patients, physician referral programs, sports leadership teams, or marketing campaigns. Regardless of their source, physical therapy referrals offer a low-cost way to expand your network and guide Read More...

This is the second article in our two-part Patient Communication series. Links to the other articles are at the bottom of this page. Patient no-show rates have soared to nearly 20% throughout the medical industry. A missed appointment is frustrating for you and the patient, who will need to reschedule their visit. Patient no-shows or Read More...

This is the third article in our three-part Marketing for Doctors series. Links to the other articles are at the bottom of this page. As a medical practice, maintaining a profitable patient load shouldn’t be too challenging, right? When potential patients have ailments that your staff can address, they should come to your medical practice Read More...

Two-way texting is the best way to stay in immediate contact with your clients. Whether you’re communicating updates about a simple issue like appointment times or crucial ones like the status of a beloved pet undergoing health treatment. For veterinarians, this can mean juggling two phones, sacrificing their personal phone number to their practice, or Read More...

Small business owners and their employees, just like everyone else, want to have a Happy Thanksgiving: spending time with their family and friends, eating too much food, watching bad professional football games, and reflecting on the many blessings they’re grateful for. Some small businesses aren’t able to take Thanksgiving Day off. Others eagerly close up Read More...

This is the second article in our three-part Marketing for Doctors series. Links to the other articles are at the bottom of this page. The last couple of years have inspired a shift in how healthcare providers communicate with their patients. These changes have also influenced marketing best practices, especially in the digital realm. While Read More...

This article is part of our series about improving your dental practice. You can find the links to the other articles at the bottom of the page. How many new patients are you attracting to your dental practice per month? If you’re reading this article, your answer is probably “not enough!” The dental industry can Read More...

If you own a plumbing business, you probably have a lot on your plate. Much of your day-to-day workload likely consists of routine scheduling tasks: Keeping track of your technicians’ schedules Responding to customer appointment requests  Communicating with customers about their upcoming appointments Penciling in emergency and last-minute services While these routine tasks are vital Read More...

Facebook is an online social media platform that millions of people use every day. That makes it ideal for building a positive company image, expanding the customer pool, and improving your online presence among competitors. It is a platform that helps you manage your interaction with customers, send them short answers, and target your audience Read More...