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Optometry Articles (page 8)

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Jun 8, 2022
Small Business Social Media Marketing: Is it Worth it?

There’s no denying that social media changed the world and the way people interact with each other  – after all, there are over 4 billion social media users in the world right now. However, it also impacted the advertising industry. Nowadays, most of the biggest national and international corporations have a social media profile, often Read More...

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Jan 20, 2022
Why Your Optometry Office Needs Call Tracking to Identify & Avoid Inefficiency

Businesses are always searching for ways to reduce inefficiencies. Optometry practices are no exception. They’re constantly making micro-adjustments to their staffing and processes in order to improve their productivity and to better serve their patients. It’s becoming increasingly evident that optimizing your office’s communication system yields greater worker productivity, a better patient experience, and higher Read More...

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Sep 30, 2021
New Data Shows the Delta COVID-19 Variant Isn’t Affecting Patients’ Desire to Schedule Appointments

As many medical practices began to lift restrictions and return to their pre-COVID patient protocols this summer, Weave fielded a survey of over 1,400 patients and providers to understand how patient expectations had changed during the pandemic. That study found that a new patient boom, staffing shortages, and changing client expectations would challenge small healthcare Read More...

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Sep 20, 2021
LASIK Marketing Ideas to Attract New Patients and Grow Your Practice

There’s no doubt about it: The LASIK eye surgery market is growing. According to a study by Market Research Future, experts expect the LASIK market to grow by 6.5% between 2017 and 2022. More and more individuals are choosing laser vision-correction surgery to correct astigmatism, myopia, and hyperopia. With this market growth comes a newfound Read More...

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Sep 20, 2021
Optometry: Staffing Shortages in Healthcare Plaguing Nearly 60% of Offices

If you’ve watched the news lately, you probably know about the labor shortage impacting a wide range of industries across the U.S. As of April 2021, over 9.3 million job openings were available across the nation, leaving businesses without enough staff to perform daily operations and remain successful.¹ One sector that labor shortages have severely Read More...

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Apr 6, 2021
How to Effectively Schedule & Manage Appointments

In many cases, making an appointment is the first contact your customers or patients have with you and your company. It is an opportunity for you to show them that you are organized and professional, that you value their time, and that your time is important, and that the appointment should be taken seriously. Moreover, Read More...

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Jan 11, 2021
⚡️Lightning Speed Patient Communication: 13 Things Your Optometry Practice Needs 👓

In today’s society, information moves at astonishing rates. The internet has transformed the way we communicate and brings us text messages, news updates, and social media notifications at an unprecedented rate. This rapid communication isn’t limited to our personal lives; businesses of all shapes and sizes have embraced the need for communication at lightning speed. Read More...

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Jan 8, 2021
How to Prevent Burnout at Your Optometry Office with a Mobile App 📲

––The busiest times of year leave optometrists and their teams of administrators, receptionists, and assistants feeling overwhelmed. The factors leading to this burnout include relentless appointments, excessive office work, and the pressure of operating an optometry practice. Another possibility is that your office has some glaring inefficiencies. Last year, a significant number of optometry office Read More...

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Dec 8, 2020
9 Unique Problems for Multi-Office Practices (+ Solutions to Overcome)

Multi-location healthcare practices face a unique set of logistical challenges, especially when they’re looking to bring additional offices into their network. It’s frequently these challenges that discourage business owners from trying to expand their practice at all. While there are plenty of problems inherent to growth, lots of them can be mitigated with the right Read More...

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Nov 17, 2020
The Ideal Work from Home Communication Tool Kit for Group Practices

Multi-location businesses can allow their offices to be either an asset or a liability. A lack of cohesion sometimes causes a domino effect that ruins an organization. On the other hand, offices that function independently yet cooperatively spur growth and build their brand. The COVID-19 pandemic has made it more difficult for individual offices to Read More...

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Nov 17, 2020
How to Empower Front Office Staff at Multi-Location Practices

Communication gets clunky for multi-location healthcare practices. That’s especially true for offices that don’t have the right tools for organizing and optimizing inter-office patient communication. While it’s great news when practices are able to expand their operations to new places and new people, there are operational difficulties involved with coordinating between multiple offices. Ensuring that Read More...

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Nov 13, 2020
5 Ways Call Tracking Provides Vital Insights for Multi-Office Practices

For healthcare practices planning on or in the process of expansion, there are a number of communication problems to consider. With the right tools, however, these problems become opportunities for quicker expansion, easier consolidation, and optimal business health. Rapid expansion requires that businesses have the ability to merge data from newly acquired offices. If the Read More...